McqMate
Q. |
The communications process should start with: |
A. | a basic belief about the communication piece. |
B. | an audit of all the potential contacts target customers have with the company and its brands. |
C. | an evaluation of the history of advertising used by the firm. |
D. | hiring communications experts to handle the communication problems of the firm. |
Answer» B. an audit of all the potential contacts target customers have with the company and its brands. |
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