Which type of sales promotion uses free samples, coupons, and rebates?

Related MCQs

• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• Which type of promotion uses buying allowances, push money, and free goods?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• Which of the following budget methods ignores the effects of promotion on sales?
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.