The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

Related MCQs

• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Which type of sales promotion uses free samples, coupons, and rebates?
• The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
• All of the following are considered to be consumer-promotion tools EXCEPT:
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?