Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?

Related MCQs

• Which of the following promotional tools is thought to be the most expensive to use?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• ___________________ is used heavily when introducing a new product category.
• All of the following are considered to be consumer-promotion tools EXCEPT: