The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?

Related MCQs

• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
• _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
• ____________ fragmentation has resulted in media fragmentation.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to: