_________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.

Related MCQs

• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
• Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals.
• Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
• ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
• The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.
• The shift from ________________________ has had a dramatic impact on marketing communications.
• ____________ fragmentation has resulted in media fragmentation.
• Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.