Despite its potential strengths, public relations is often described as a(n):

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• All of the following would be considered to be functions performed in public relations EXCEPT:
• All of the following would be considered to be major public relations tools EXCEPT:
• If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
• ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?