A marketing information system (MIS) caters to the needs of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Related MCQs

• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Marketing research is a part of ………………stage of rural marketing strategy.
• Marketing to babies in the womb is …………….marketing.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Marketing research is a part of ………………stage of rural marketing strategy.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.