The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Related MCQs

• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.
• Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's
• Identifying and providing different marketing mix for each of the segments is known as……….
• Identifying and providing different marketing mix for each of the segments is known as……….
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.