![Mcqmate logo](https://mcqmate.com/images/logos/logo-black.png)
![Mcqmate logo](https://mcqmate.com/images/logos/logo-white.png)
McqMate
Q. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
A. | target marketing |
B. | market segmentation |
C. | product differentiation |
D. | none of these |
Answer» A. target marketing |
View all MCQs in
Marketing ManagementNo comments yet