Identifying and providing different marketing mix for each of the segments is known as……….

Related MCQs

• Identifying and providing different marketing mix for each of the segments is known as……….
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .