______________ involves some one masquerading as someone else.

Related MCQs

• Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
• ______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• Products seen as only suitable in one single market
• ______________ factor is not considered as an important one while selecting channel of distribution
• The strategy of choosing one attribute to excel to create competitive advantage is known as
• The concentration of all marketing efforts on one selected segment within the total market.
• ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
• When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.
• ______________ refers to duplicating the brand image of one product of promote another product of the same brand.