McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
When there is a large potential market for a product, the firm will adopt. |
| A. | Skimming price policy |
| B. | Penetration price policy |
| C. | Premium price policy |
| D. | None of these |
| Answer» C. Premium price policy | |
| 2. |
Transport system creates ______________ utility. |
| A. | Place utility |
| B. | Time utility |
| C. | Customer utility |
| D. | All of these |
| Answer» B. Time utility | |
| 3. |
______________ is called shopping by post |
| A. | Self service |
| B. | Mail order Business |
| C. | Retail chain |
| D. | None of these |
| Answer» B. Mail order Business | |
| 4. |
The word channel is derived from the French word, |
| A. | Cann |
| B. | Chaan |
| C. | Canal |
| D. | None of these |
| Answer» C. Canal | |
| 5. |
______________ are those who obtain title to goods with a view to selling them at profit |
| A. | Merchant middlemen |
| B. | Agent middle men |
| C. | Facilitators |
| D. | All of these |
| Answer» A. Merchant middlemen | |
| 6. |
Which company is the pioneer in the direct marketing ? |
| A. | Cypla |
| B. | Avon cosmetics |
| C. | Johnson & Johnson |
| D. | Eureka Forbs |
| Answer» D. Eureka Forbs | |
| 7. |
______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit |
| A. | Horizontal channel |
| B. | Vertical channel |
| C. | Cross channel |
| D. | None of these |
| Answer» A. Horizontal channel | |
| 8. |
The retailer sells goods in ______________ |
| A. | Huge quantity |
| B. | Small quantity |
| C. | Not sufficient |
| D. | None of these |
| Answer» B. Small quantity | |
| 9. |
______________ retailers open their shops on fixed days or dates in a specified area. |
| A. | Hawkers |
| B. | Kiosks |
| C. | Market traders |
| D. | None of these |
| Answer» C. Market traders | |
| 10. |
Advocacy advertising is also called |
| A. | Support advertising |
| B. | Rapport advertising |
| C. | Cause advertising |
| D. | None of these |
| Answer» C. Cause advertising | |
| 11. |
______________ is not a post test to evaluate advertising effectiveness |
| A. | Real Test |
| B. | Opinion research |
| C. | Association test |
| D. | Portfolio test |
| Answer» D. Portfolio test | |
| 12. |
______________ is not a sales force promotion scheme. |
| A. | Bonus to sales force |
| B. | Slotting allowance |
| C. | Sales force contests |
| D. | None of these |
| Answer» B. Slotting allowance | |
| 13. |
Which of the following is not a sales promotion tool |
| A. | Discount |
| B. | Dealer contest |
| C. | Advertisement |
| D. | Consumer contest |
| Answer» C. Advertisement | |
| 14. |
______________ is not a feature of advertising |
| A. | It helps in stimulating sales |
| B. | It may be oral or written |
| C. | It reduces sales |
| D. | None |
| Answer» C. It reduces sales | |
| 15. |
Many companies are now turning their attention to ______________ markets. |
| A. | Urban |
| B. | Rural |
| C. | world |
| D. | none of these |
| Answer» B. Rural | |
| 16. |
Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» B. Seasonal market | |
| 17. |
Goods are sold in small packets in ______________ markets. |
| A. | Urban |
| B. | Rural |
| C. | World |
| D. | none of these |
| Answer» B. Rural | |
| 18. |
______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers. |
| A. | Cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» B. value | |
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