Which of these is considered to be a better indicator of likely buyer behaviour?

Related MCQs

• The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?
• Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:
• The stage in buying behavior which follows the reviews of supplier proposals by business buyer is
• Which step of the buyer decision process immediately precedes the purchase decision?
• Mental process in which customer ends up as buyer of a new product is called
• In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.
• According to research, there are four factors that influence consumer buyer behavior: