The ________ is a tool for identifying ways to create more customer value.

Related MCQs

• The five product levels constitute a ________. At each level more, customer value is added.
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• Pricing method based on customer value is known as……….
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• In decling stage of PLC,which tool would be more preffered
• Identifying and providing different marketing mix for each of the segments is known as……….
• Identifying and providing different marketing mix for each of the segments is known as……….
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another.
• ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.
• …………………..is concerned with finding ways to reduce the demand temporarily or permanently.