The five product levels constitute a ________. At each level more, customer value is added.

Related MCQs

• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
• The group of elements price, product, promotion and place constitute
• The ________ is a tool for identifying ways to create more customer value.
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• The total length of each product line is divided by number of product lines which is carried by the company to calculate
• The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of “Product Development Process”.
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .