Color and size of the product, brand and packaging are considered as

Related MCQs

• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
• The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
• If advertising give focus on a particular product or brand, it is known as
• The act of creating an image about a product or brand in the consumers mind is known as……...
• The Branding strategy which uses a different brand name for each product is known as
• The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.