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Q. |
Mona is interested in buying a new computer. She has heard that Shell processors are on the low end of the cost spectrum and that the company offers an excellent warranty. Mona is focused on the firm’s: |
A. | fit with the market. |
B. | distinctive competencies. |
C. | consumer appreciation. |
D. | fit with organizational capabilities. |
E. | consumer enjoyment. |
Answer» B. distinctive competencies. |
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