Media strategy is making media decisions based on____________

Related MCQs

• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• New media is very cost-effective when compared to the traditional media and is highly _______.
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________
• Branding strategy is also called______________
• A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
•           is as if ' making the brand come alive'.
• Interactive media can be best described as________________
• Media are the bridges that carry messages back and forth between companies and __________
• The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________.