Media are the bridges that carry messages back and forth between companies and __________

Related MCQs

• The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________.
• New media is very cost-effective when compared to the traditional media and is highly _______.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• Media strategy is making media decisions based on____________
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.
• ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
• Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.
• The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
• When companies combine existing brand with new brands, brands are called_______________