Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.

Related MCQs

• ………defines what the brand thinks about the consumer, as per the consumer
• …………defines what the brand thinks about the consumer, as per the consumer.
• advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.
• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
•                               is the difference between what a brand promises to deliver in its communications and what it actually does
• Media strategy is making media decisions based on____________
• New media is very cost-effective when compared to the traditional media and is highly _______.
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.