Marketing myopia related first paper published in 1960 in the ..........

Related MCQs

• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• Cause Related Marketing was introduced by
• A Challenge in marketing of services is that they are
• Relate marketing creates experiences by taking into account individual's desire to be a part of the social context
• It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
• Content Marketing consists of
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily
• The abililty of the marketing program to affect the customer mind-set will depend on its
• In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.