In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.

Related MCQs

• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• Media are the bridges that carry messages back and forth between companies and __________
• A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
•                               is the difference between what a brand promises to deliver in its communications and what it actually does
• The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________.
• Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
• advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.
• Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ .
• The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.