Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.

Related MCQs

• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
• A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.
• The comparison of brand equity from thousands of different brands with several categories is called?
• Media are the bridges that carry messages back and forth between companies and __________
• Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television.
• advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.
• The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
• …………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
• ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.