advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.

Related MCQs

• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• A marketer needs to understand that some ‘general traits’ of a brand name are:
• ………defines what the brand thinks about the consumer, as per the consumer
• …………defines what the brand thinks about the consumer, as per the consumer.
• In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.
• One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________.
• Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television.
• Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.
• Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context
• A____________is an elaborated version of the idea expressed in consumer terms