_______________ the number of people or households who are exposed to a medium.

Related MCQs

• The total number of different people or households exposed to an advertising schedule during a given time is known as
• The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
• An out of home medium that includes posters, on vehicles is known as
• ____________ is a term used to define a medium geographical potential.
• ____________ is used in outdoor advertising to refer to the number of billboards used in one display.