Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Related MCQs

• A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through…………….
• Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.
• An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all marketing channel organizations. Julie will begin the practice of………..
• A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………
• Channel members should be evaluated using all of the following criteria except which one?
• Which of the following should be the first step in designing a marketing channel?
• Most companies practice strong PRM to forge long-term relationships with channel members.what does PRM stands for?
• In marketing terms, we say that the number of intermediary levels indicates the …………of a channel.