………….is a short declaration of what an organisation aspires to be tomorrow.It is the ideal state that might never reached but which you continuously strive to achieve.

Related MCQs

• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• ………is a information system to harmoniously control the production quantities in every process .It is a tool to achieve just –in – time production.
• Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
• The activities in supply chain process reside inside a……………,but an entire process will not be contained with in one function.
• A quality circle holds a brainstorming session and attempts to identify the factors responsible for flaws in a product. Which tool do you suggest they use to organize their findings?
• ………… emphasis on ‘to do what you are best at and leave all other non- value-added activities to more suited players’.
• Companies should state their channel objectives in terms of targeted levels ……
• Which of the following is not a typical supply chain member?
• Which of the following is not a key function that intermediaries play in completing transactions?
• Which of the following should be the first step in designing a marketing channel?