Which of the following should be the first step in designing a marketing channel?

Related MCQs

• An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
• Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.
• A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………
• Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• In marketing terms, we say that the number of intermediary levels indicates the …………of a channel.
• Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all marketing channel organizations. Julie will begin the practice of………..
• Channel members should be evaluated using all of the following criteria except which one?
• Companies should state their channel objectives in terms of targeted levels ……
• At strategic level ,the customer service management process is concerned with designing the process for managing the ………