McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Economics (BA Economics) .
| 101. |
A series of stages by which a consumer might choose a new product or service. What does it called? |
| A. | consumer adaption process |
| B. | buyer decision process |
| C. | selling decision process |
| D. | all of these |
| Answer» A. consumer adaption process | |
| 102. |
Who are the purchasers of goods and services for his immediate use and consumption ? |
| A. | buyers |
| B. | customers |
| C. | consumers |
| D. | all of these |
| Answer» C. consumers | |
| 103. |
A mother buys baby food for her baby regularly .here baby is : |
| A. | consumer |
| B. | customer |
| C. | user |
| D. | buyer |
| Answer» A. consumer | |
| 104. |
What does it called The dissatisfaction of a consumer after purchasing a product ? |
| A. | cognitive dissonance |
| B. | post purchase dissonance |
| C. | buyer’s remorse |
| D. | all of these |
| Answer» D. all of these | |
| 105. |
Name the Behavior of a consumer after purchasing a product ? |
| A. | post purchase behavior |
| B. | pre purchase behavior |
| C. | spot purchase behavior |
| D. | none of these |
| Answer» A. post purchase behavior | |
| 106. |
Which of the following is not a Social factor influencing consumer behavior ? |
| A. | family |
| B. | classmates |
| C. | status |
| D. | social class |
| Answer» D. social class | |
| 107. |
What is the Culture within the culture? |
| A. | inter culture |
| B. | intra culture |
| C. | sub culture |
| D. | additional culture |
| Answer» C. sub culture | |
| 108. |
Which is personal factor of consumer buying behavior? |
| A. | personality |
| B. | personal income |
| C. | savings |
| D. | consumer credit |
| Answer» A. personality | |
| 109. |
What is the last stage of the consumer decision process? |
| A. | problem recognition |
| B. | post purchase behavior |
| C. | alternative evaluation purchase |
| D. | none of these |
| Answer» B. post purchase behavior | |
| 110. |
Which of the following is NOT considered a type of reseller? |
| A. | wholesaler |
| B. | retailer |
| C. | manufacturer |
| D. | distributor |
| Answer» C. manufacturer | |
| 111. |
In which type of market There is no distinction between firm and industry ? |
| A. | perfect competition |
| B. | monopoly |
| C. | monopolistic competition |
| D. | oligopoly |
| Answer» B. monopoly | |
| 112. |
In which market, advertisement is absent: |
| A. | monopolistic competition |
| B. | perfect competition |
| C. | oligopoly |
| D. | none of the above |
| Answer» B. perfect competition | |
| 113. |
As a set of assumptions that focus on consumer choices that result in different alternatives such as happiness, satisfaction, or utility. Choose the correct term. |
| A. | consumer preference |
| B. | buying assumption |
| C. | consumer behavior |
| D. | none of these |
| Answer» A. consumer preference | |
| 114. |
What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket? |
| A. | consumer behavior |
| B. | consumer interest |
| C. | consumer attitude |
| D. | consumer perception |
| Answer» B. consumer interest | |
| 115. |
Which aspect deals with the various stages a consumer goes through before purchasing products or services for his end use? |
| A. | consumer behavior |
| B. | consumer interest |
| C. | consumer attitude |
| D. | consumer perception |
| Answer» A. consumer behavior | |
| 116. |
what is refers to the buying behavior of final consumers? |
| A. | consumer buyer behavior |
| B. | target market buying |
| C. | market segment buying |
| D. | business buying behavior |
| Answer» A. consumer buyer behavior | |
| 117. |
which is the influence of Consumer purchases other than cultural, social, personalfactors? |
| A. | psychographic characteristics. |
| B. | psychological characteristics. |
| C. | psychometric characteristics |
| D. | supplyand demand characteristics. |
| Answer» B. psychological characteristics. | |
| 118. |
Which of the following is NOT one of the five stages of the buyer decision process? |
| A. | need recognition |
| B. | brand identification |
| C. | information search |
| D. | purchase decision |
| Answer» B. brand identification | |
| 119. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
| A. | need recognition |
| B. | information search |
| C. | evaluation of alternatives |
| D. | post purchase conflict |
| Answer» D. post purchase conflict | |
| 120. |
Which concept is related to the post decision anxiety ? |
| A. | extensive decision making |
| B. | cognitive dissonance |
| C. | limited decision making |
| D. | marketing strategy |
| Answer» B. cognitive dissonance | |
| 121. |
Which of the following is a situation in which consumer behavior occurs? |
| A. | communications situation |
| B. | purchase situation |
| C. | usage situation |
| D. | all of the above |
| Answer» D. all of the above | |
| 122. |
Who developed the need hierarchy theory ? |
| A. | philip kotler |
| B. | abraham h maslow |
| C. | n h borden |
| D. | peter f drucker |
| Answer» B. abraham h maslow | |
| 123. |
Which of the following is a rational buying motive ? |
| A. | love and affection |
| B. | prestige |
| C. | durability |
| D. | habit |
| Answer» C. durability | |
| 124. |
Perception belongs to which factor ? |
| A. | personal factor |
| B. | psychological |
| C. | cultural |
| D. | social factor |
| Answer» B. psychological | |
| 125. |
Which Motivepersuade a person to buy products from a particular shop? |
| A. | patronage motives |
| B. | product motives |
| C. | internal motives |
| D. | inherent motives |
| Answer» A. patronage motives | |
| 126. |
Which buying motive is based on careful thinking and logical reasoning? |
| A. | product motives |
| B. | rational motives |
| C. | target |
| D. | patronage motives |
| Answer» B. rational motives | |
| 127. |
Which of the following marketing approach that analyses different functions of marketing? |
| A. | product approach |
| B. | social approach |
| C. | managerial approach |
| D. | functional approach |
| Answer» D. functional approach | |
| 128. |
Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ? |
| A. | marketing research |
| B. | product planning & development |
| C. | advertising |
| D. | sales promotion |
| Answer» A. marketing research | |
| 129. |
Choose the term for Collection and concentration of goods of the same type from different source at a place? |
| A. | selling |
| B. | packaging |
| C. | assembling |
| D. | warehousing |
| Answer» C. assembling | |
| 130. |
what is refers to the Classification of standard product in to certain classes? |
| A. | grading |
| B. | pricing |
| C. | financing |
| D. | risk taking |
| Answer» A. grading | |
| 131. |
Which of the following function involves gauging customers requirements and designing a product or service to serve that requirement? |
| A. | marketing |
| B. | selling |
| C. | distribution |
| D. | valuation |
| Answer» A. marketing | |
| 132. |
On the basis of nature of competition markets can be classified in to : |
| A. | blue ocean market |
| B. | red ocean market |
| C. | sellers market |
| D. | none of these |
| Answer» D. none of these | |
| 133. |
Which type of market have the features of homogeneity, uniform selling price , free entry and exit of firms etc ? |
| A. | perfect market |
| B. | imperfect market |
| C. | buyers market |
| D. | monopsony |
| Answer» A. perfect market | |
| 134. |
Which among is amarketing approach? |
| A. | product approach |
| B. | production approach |
| C. | marketing approach |
| D. | concentration approach |
| Answer» A. product approach | |
| 135. |
Choose the facilitating function of marketing . |
| A. | branding |
| B. | selling |
| C. | incentives |
| D. | distribution |
| Answer» A. branding | |
| 136. |
What is called an assembling of goods at a central place have to be distributed among customers? |
| A. | distribution |
| B. | assembling |
| C. | dispersion |
| D. | concentration |
| Answer» C. dispersion | |
| 137. |
An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called? |
| A. | market |
| B. | marketing environment |
| C. | marketing system |
| D. | market strategies |
| Answer» B. marketing environment | |
| 138. |
What is refers to forces affecting the entire society or economy at large. |
| A. | micro environment |
| B. | macro environment |
| C. | internal environment |
| D. | external environment |
| Answer» B. macro environment | |
| 139. |
Marketing is a: |
| A. | goal oriented process |
| B. | social process |
| C. | exchange process |
| D. | all of these |
| Answer» D. all of these | |
| 140. |
Which of the following is not included in the physical supply? |
| A. | standardization |
| B. | transportation |
| C. | storage |
| D. | packaging |
| Answer» A. standardization | |
| 141. |
What is the force or factors that affect marketing policies , decision and operations of a business is called? |
| A. | marketing mix |
| B. | production |
| C. | marketing control |
| D. | marketing environment |
| Answer» D. marketing environment | |
| 142. |
How can you classify the market On the basis of area? |
| A. | very short period market |
| B. | retail market |
| C. | capital market |
| D. | national market |
| Answer» D. national market | |
| 143. |
On the basis of demand and supply , market can be classified in to : |
| A. | seller’s market |
| B. | buyer’s market |
| C. | spot market |
| D. | both a & b |
| Answer» D. both a & b | |
| 144. |
When a market is said to be imperfect? |
| A. | product are identical and uniform price |
| B. | free entry and exit of firms |
| C. | different price and similar product |
| D. | products are not identical and - |
| Answer» C. different price and similar product | |
| 145. |
Accessibility, homogeneity, profitability and growth potential are the criteria for choosing any one of the following option, choose the correct one? |
| A. | market research criteria |
| B. | product differentiation basis |
| C. | criteria for market segmentation |
| D. | none of these |
| Answer» C. criteria for market segmentation | |
| 146. |
In Which market segmentation, the producer doesn’t differentiate between different customers? |
| A. | undifferentiated |
| B. | concentrated |
| C. | customized |
| D. | personalized |
| Answer» A. undifferentiated | |
| 147. |
Which segmentation approach is used in consumer products? |
| A. | undifferentiated marketing |
| B. | concentrated marketing |
| C. | differentiated marketing |
| D. | all of the above |
| Answer» C. differentiated marketing | |
| 148. |
Construction of bridge, home repair etc are examples of: |
| A. | concentrated marketing |
| B. | customized marketing |
| C. | differentiated marketing |
| D. | none of these |
| Answer» B. customized marketing | |
| 149. |
What is the Base of segmentation of consumer markets? |
| A. | demographic & geographic segmentation |
| B. | psychographic segmentation |
| C. | behavioral segmentation |
| D. | all of these |
| Answer» D. all of these | |
| 150. |
What is Retailing through internet ? |
| A. | e-commerce |
| B. | m-commerce |
| C. | e-tailing |
| D. | e-sale |
| Answer» C. e-tailing | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.