McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Economics (BA Economics) .
| 51. |
Which of the following is a determinant of channel selection ? |
| A. | nature of product |
| B. | price of the product |
| C. | quantity of the product |
| D. | quality of the product |
| Answer» A. nature of product | |
| 52. |
Who is the Middle man in distribution channel ? |
| A. | merchant middle man |
| B. | agent middleman |
| C. | facilitator |
| D. | all of these |
| Answer» D. all of these | |
| 53. |
Wholesalers and retailers are: ? |
| A. | facilitators |
| B. | agents |
| C. | merchant middleman |
| D. | industrial buyers |
| Answer» C. merchant middleman | |
| 54. |
WhoIs the first intermediary in the channel of distribution? |
| A. | agents |
| B. | retailers |
| C. | wholesalers |
| D. | producer |
| Answer» A. agents | |
| 55. |
An ultimate consumer has direct contact with whom? |
| A. | producer |
| B. | retailer |
| C. | wholesaler |
| D. | agents |
| Answer» B. retailer | |
| 56. |
Which is The best channel of distribution for Vacuum cleaner? |
| A. | direct marketing |
| B. | mail order business |
| C. | self service |
| D. | none of these |
| Answer» A. direct marketing | |
| 57. |
The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name. |
| A. | channel of distribution |
| B. | direct marketing |
| C. | intensive distribution |
| D. | none of these |
| Answer» A. channel of distribution | |
| 58. |
The word channel is derived from the French word: |
| A. | cann |
| B. | chaan |
| C. | canal |
| D. | none of these |
| Answer» C. canal | |
| 59. |
In a small market , which is better? |
| A. | three level channel |
| B. | two level channel |
| C. | direct marketing |
| D. | all of these |
| Answer» C. direct marketing | |
| 60. |
What is the term of “ those who obtain title to goods with a view to selling them at profit”? |
| A. | merchant middlemen |
| B. | agent middle men |
| C. | facilitators |
| D. | all of these |
| Answer» A. merchant middlemen | |
| 61. |
Which of the following is not a non storeretailing ? |
| A. | kiosk marketing |
| B. | retail chains |
| C. | direct marketing |
| D. | tele marketing |
| Answer» D. tele marketing | |
| 62. |
which type of retailers open their shops on fixed days or dates in a specified area? |
| A. | hawkers |
| B. | kiosks |
| C. | market traders |
| D. | none of these |
| Answer» C. market traders | |
| 63. |
Itinerant retailers have : |
| A. | fixed shop/ place of business |
| B. | no fixed shop for business |
| C. | not directly meeting the customer |
| D. | none |
| Answer» B. no fixed shop for business | |
| 64. |
Who is an E-tailer ? |
| A. | e-commerce firms |
| B. | sale on the internet |
| C. | internet retailers |
| D. | all of these |
| Answer» D. all of these | |
| 65. |
Amazone.com is an example of ? |
| A. | telemarketing |
| B. | direct marketing |
| C. | e-marketing |
| D. | fixed shop retailers |
| Answer» C. e-marketing | |
| 66. |
What is term of creating an image about a product or brand in the consumers mind ? |
| A. | positioning |
| B. | target marketing |
| C. | market segmentation |
| D. | product differentiation |
| Answer» A. positioning | |
| 67. |
Anything that has the ability to satisfy a consumer need, what is it? |
| A. | price |
| B. | package |
| C. | product |
| D. | promotion |
| Answer» A. price | |
| 68. |
Which utility creates Transport system ? |
| A. | place utility |
| B. | time utility |
| C. | cutomer utility |
| D. | all of these |
| Answer» B. time utility | |
| 69. |
New product development stage involves : |
| A. | idea generation |
| B. | niche marketing |
| C. | styling |
| D. | product positioning |
| Answer» A. idea generation | |
| 70. |
Who is called The dominant member of a marketing channel or supply chain ? |
| A. | channel power |
| B. | channel captain |
| C. | channel manager |
| D. | all of these |
| Answer» B. channel captain | |
| 71. |
What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet? |
| A. | direct selling |
| B. | direct marketing |
| C. | catalog marketing |
| D. | automatic vending |
| Answer» B. direct marketing | |
| 72. |
Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product? |
| A. | horizontal communication |
| B. | diagonal communication |
| C. | promotion |
| D. | vertical communication |
| Answer» C. promotion | |
| 73. |
What is the purpose of promotion ? |
| A. | create awareness |
| B. | stimulate demand |
| C. | reduce sales fluctuations |
| D. | all of these |
| Answer» D. all of these | |
| 74. |
What all are the elements included in promotion mix ? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | all of these |
| Answer» D. all of these | |
| 75. |
Sales promotion is an element of : |
| A. | product mix |
| B. | price mix |
| C. | promotion mix |
| D. | none of these |
| Answer» C. promotion mix | |
| 76. |
Which kind of Communication is Advertisement? |
| A. | paid |
| B. | non personal |
| C. | direct communication |
| D. | both a & b |
| Answer» D. both a & b | |
| 77. |
Which of the following is a paid personal communication ? |
| A. | advertisement |
| B. | personal selling |
| C. | sales promotion |
| D. | telephone communication |
| Answer» B. personal selling | |
| 78. |
It is an activity or material , or both , that act as a direct inducement to resellers , sales people and consumers. What is it? |
| A. | sales promotion |
| B. | personal selling |
| C. | advertisement |
| D. | personal relation |
| Answer» A. sales promotion | |
| 79. |
Rebate, discounts, window display , samples etc.. are: ? |
| A. | sales promotion technique |
| B. | advertising technique |
| C. | sales management technique |
| D. | distribution technique |
| Answer» A. sales promotion technique | |
| 80. |
What does it called communication through mass media? |
| A. | personal selling |
| B. | online marketing |
| C. | advertising |
| D. | none of these |
| Answer» C. advertising | |
| 81. |
Choose the name of group of people at whom advertisements are aimed? |
| A. | target audience |
| B. | customers |
| C. | competitors |
| D. | industries |
| Answer» A. target audience | |
| 82. |
It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders . |
| A. | public relation |
| B. | vertical communication |
| C. | industrial relation |
| D. | all of these |
| Answer» A. public relation | |
| 83. |
Choose the alternative name of Multi-level marketing (MLM) ? |
| A. | pyramid selling |
| B. | network marketing |
| C. | referrel marketing |
| D. | all of these |
| Answer» D. all of these | |
| 84. |
Which business discipline is focused on the practical application of sales techniques and the management of a firm's sales operations? |
| A. | sales management |
| B. | operations management |
| C. | distribution management |
| D. | production management. |
| Answer» A. sales management | |
| 85. |
What is the main attraction of electronic marketing? |
| A. | high transaction cost |
| B. | low transaction cost |
| C. | no transaction cost |
| D. | veryhigh transaction cost |
| Answer» B. low transaction cost | |
| 86. |
E-marketing is a part of: |
| A. | e-payment |
| B. | e-cash |
| C. | |
| D. | e-commerce |
| Answer» D. e-commerce | |
| 87. |
Which of the following is not an e-marketing tool? |
| A. | i-radio |
| B. | mobile phone |
| C. | i-kiosks |
| D. | cinema |
| Answer» D. cinema | |
| 88. |
Which is an advertising on the electronic media? |
| A. | e-marketing |
| B. | e-distribution |
| C. | e- advertising |
| D. | |
| Answer» C. e- advertising | |
| 89. |
Which marketing strategy is used under conditions of scarcity and during the period of shortage? |
| A. | meta marketing |
| B. | demarketing |
| C. | reciprocal marketing |
| D. | none of these |
| Answer» B. demarketing | |
| 90. |
When advertisement is to create an image or reputation of the firm , Which type od advertisement is this? |
| A. | product ads |
| B. | institutional ads |
| C. | shortage ads |
| D. | comparative ads |
| Answer» B. institutional ads | |
| 91. |
What is MPR? |
| A. | managing public relation |
| B. | measuring public relation |
| C. | marketing public relation |
| D. | monitoring public relation |
| Answer» C. marketing public relation | |
| 92. |
What is Personal selling? |
| A. | one way communication |
| B. | printed communication |
| C. | direct at individual |
| D. | none of these |
| Answer» C. direct at individual | |
| 93. |
What is Publicity ? |
| A. | long term strategy |
| B. | always positive |
| C. | involves cost |
| D. | none of these |
| Answer» D. none of these | |
| 94. |
Which of the following is included in Sales promotion ? |
| A. | consumer promotion |
| B. | sales force promotion |
| C. | dealer promotion |
| D. | all of these |
| Answer» D. all of these | |
| 95. |
Samples, buy one get one free, coups etc ..belongs to which promotion strategy? |
| A. | consumer promotion |
| B. | sales force promotion |
| C. | trade promotion |
| D. | dealer promotion |
| Answer» A. consumer promotion | |
| 96. |
USP stands for : |
| A. | union sales promotion |
| B. | unit sales promotion |
| C. | uniform selling proposition |
| D. | unique selling proposition |
| Answer» D. unique selling proposition | |
| 97. |
How many stages involved in Consumer buying decision process? |
| A. | six |
| B. | four |
| C. | five |
| D. | seven |
| Answer» C. five | |
| 98. |
Problem recognition, information search, evaluation and purchase is the Stages of : |
| A. | consumer purchase decision |
| B. | decision making process |
| C. | problem solving process |
| D. | pricedetermination process |
| Answer» A. consumer purchase decision | |
| 99. |
Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option. |
| A. | physical factors |
| B. | psychological factors |
| C. | situational factors |
| D. | social factors |
| Answer» B. psychological factors | |
| 100. |
Which is the influence that affect the consumer buying process resulting from circumstances , time and location? |
| A. | psychological influence |
| B. | situational influence |
| C. | physical influence |
| D. | social influence |
| Answer» B. situational influence | |
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