McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Economics (BA Economics) .
| 151. |
What is the reason of Popularity of e-commerce? |
| A. | most safe delivery |
| B. | lower price for product |
| C. | no warehousing is needed |
| D. | global access |
| Answer» D. global access | |
| 152. |
What is the feature of Any time business? |
| A. | physical distribution |
| B. | online marketing |
| C. | e-commerce |
| D. | all of these |
| Answer» C. e-commerce | |
| 153. |
Super markets , hire purchase shops , street stall holders etc .. belongs to which category? |
| A. | itinerant retailers |
| B. | fixed shop retailers |
| C. | small scale retailers |
| D. | large scale retailers |
| Answer» B. fixed shop retailers | |
| 154. |
Who are Itinerant retailers? |
| A. | having fixed shops |
| B. | having shops |
| C. | having no fixed shops |
| D. | having no fixed place for selling |
| Answer» D. having no fixed place for selling | |
| 155. |
Home parties ,mail order, tele marketing etc… belong to which type of marketing? |
| A. | indirect marketing |
| B. | direct marketing |
| C. | one level channel |
| D. | all of these |
| Answer» B. direct marketing | |
| 156. |
Which type marketing coca cola company has used? |
| A. | meta marketing |
| B. | mega marketing |
| C. | mass marketing |
| D. | event marketing |
| Answer» C. mass marketing | |
| 157. |
The group of elements price ,product ,promotion and place constitute : |
| A. | market mix |
| B. | product mix |
| C. | marketing mix |
| D. | promotion mix |
| Answer» C. marketing mix | |
| 158. |
Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ? |
| A. | production |
| B. | holistic |
| C. | modern |
| D. | selling |
| Answer» B. holistic | |
| 159. |
What refers to product planning? |
| A. | merchandising |
| B. | assembling |
| C. | r&d |
| D. | none of these |
| Answer» A. merchandising | |
| 160. |
Name Market where goods are transacted on the spot or immediately. |
| A. | perfect market |
| B. | spot market |
| C. | future market |
| D. | none of these |
| Answer» B. spot market | |
| 161. |
The market in which goods are bought and sold in bulk quantity : |
| A. | retail market |
| B. | world market |
| C. | wholesale market |
| D. | none of these |
| Answer» C. wholesale market | |
| 162. |
Market where shares, debentures, bonds etc…of companies are bought and sold : |
| A. | money market |
| B. | stock market |
| C. | foreign exchange market |
| D. | international market |
| Answer» B. stock market | |
| 163. |
Where Marketing is applicable? |
| A. | goods |
| B. | property |
| C. | events |
| D. | all of these |
| Answer» D. all of these | |
| 164. |
Rural consumers are: |
| A. | price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» A. price sensitive | |
| 165. |
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach? |
| A. | total market approach |
| B. | concentration approach |
| C. | multi- segment approach |
| D. | none of these |
| Answer» C. multi- segment approach | |
| 166. |
Which of the following is not an element of demographic segmentation? |
| A. | family size |
| B. | income |
| C. | population density |
| D. | religion |
| Answer» C. population density | |
| 167. |
Name The process of assessing the relative worth of different market segments and selecting one or more segments ? |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» A. target marketing | |
| 168. |
The process of introducing higher quality products by a manufacturer , which term is correct? |
| A. | trading up |
| B. | trading down |
| C. | quality high |
| D. | none of these |
| Answer» A. trading up | |
| 169. |
Under which category of consumer goods TV falls ? |
| A. | convenience goods |
| B. | shopping goods |
| C. | brown goods |
| D. | yellow goods |
| Answer» C. brown goods | |
| 170. |
“fixing very low price to stimulate the growth of the market”. Give the name of pricing strategy. |
| A. | cost plus pricing |
| B. | skimming pricing |
| C. | target pricing |
| D. | none of these |
| Answer» D. none of these | |
| 171. |
A brand name which is used for several products belonging to the same company is called: |
| A. | trade mark |
| B. | individual brand |
| C. | family brand |
| D. | multiple brand |
| Answer» C. family brand | |
| 172. |
Give the expansion of FMCG. |
| A. | fast movable customer goods |
| B. | fast moving customer goods |
| C. | fast moving consumer goods |
| D. | fast moved consumer goods |
| Answer» C. fast moving consumer goods | |
| 173. |
Name the channel of distribution which consists of manufacturer and consumer. |
| A. | zero level channel |
| B. | nil channel |
| C. | one level channel |
| D. | none of these |
| Answer» A. zero level channel | |
| 174. |
Which of the following market where there is no physical delivery of goods ? |
| A. | spot market |
| B. | future market |
| C. | perfect market |
| D. | none of these |
| Answer» B. future market | |
| 175. |
Economic forces of marketing environment include: |
| A. | economic condition |
| B. | buying power |
| C. | peoples willingness to spend |
| D. | all of these |
| Answer» D. all of these | |
| 176. |
Which type of market is Levi strauss (jeans)? |
| A. | monopoly |
| B. | monopolistic competition |
| C. | oligopoly |
| D. | duopsony |
| Answer» B. monopolistic competition | |
| 177. |
A buyer searches information of product from |
| A. | internally |
| B. | external search only |
| C. | no search about product |
| D. | both internal and external search |
| Answer» D. both internal and external search | |
| 178. |
What is Situational influence of buyer decision process? |
| A. | time |
| B. | perception |
| C. | location |
| D. | both a& c |
| Answer» D. both a& c | |
| 179. |
Which Motive that influence where a person purchase product on a regular basis? |
| A. | patronage motive |
| B. | buying motive |
| C. | consumption motive |
| D. | none of these |
| Answer» A. patronage motive | |
| 180. |
Which of the following involvesthe development of Graphic design for a product ? |
| A. | branding |
| B. | labeling |
| C. | packaging |
| D. | both b & c |
| Answer» C. packaging | |
| 181. |
What is closely related with packaging and is used for identification, promotional and informational purpose? |
| A. | branding |
| B. | labeling |
| C. | grading |
| D. | packaging |
| Answer» B. labeling | |
| 182. |
Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging? |
| A. | promotion |
| B. | management |
| C. | marketing |
| D. | all of these |
| Answer» A. promotion | |
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