McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 101. |
Functional benefits can be related to |
| A. | Volvo is a safe and Durable car |
| B. | Strong & Rugged when wearing Levis |
| C. | Excited while watching MTV |
| D. | Sophisticated by using Ralph Lauren Perfume |
| Answer» A. Volvo is a safe and Durable car | |
| 102. |
In brand identity - Brand as a product example is |
| A. | Toberlone - |
| B. | Airtel |
| C. | Swatch bharth |
| D. | Go Green |
| Answer» A. Toberlone - | |
| 103. |
Select the correct position - Coke @Rs 10 |
| A. | Cultural symbol |
| B. | Product class |
| C. | Price and Quality |
| D. | Competitor |
| Answer» C. Price and Quality | |
| 104. |
Positioning by use or application brand example |
| A. | Cadbury - 5 star |
| B. | Godrej hair dye - Kato Kholo Lagao |
| C. | Lal Kila basmathi |
| D. | Cycle agarbathi |
| Answer» B. Godrej hair dye - Kato Kholo Lagao | |
| 105. |
Positioning a product by associating it with a particular user or group of users is called. |
| A. | Positioning by Price. |
| B. | Positioning by usage |
| C. | Positioning by Product class |
| D. | Positioning by product user |
| Answer» D. Positioning by product user | |
| 106. |
Which of the following is not an attribute ofBig-5 theory. |
| A. | Sincerity |
| B. | Excitement |
| C. | Brand |
| D. | Ruggedness |
| Answer» C. Brand | |
| 107. |
It associates a product with someone other than the principal producer. |
| A. | Co-branding |
| B. | Brand building |
| C. | Brand strategies |
| D. | Brand association |
| Answer» A. Co-branding | |
| 108. |
Pepsi Blue in 2003 during cricket world cup is known as _____. |
| A. | Range brand |
| B. | Moving the brand up |
| C. | Moving brand down |
| D. | Ad-hoc |
| Answer» D. Ad-hoc | |
| 109. |
Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is |
| A. | Moving the brand up |
| B. | Moving the brand down |
| C. | ad-hoc |
| D. | Co- branding |
| Answer» A. Moving the brand up | |
| 110. |
Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is |
| A. | Moving the brand up |
| B. | Moving the brand down |
| C. | ad-hoc |
| D. | Co- branding |
| Answer» B. Moving the brand down | |
| 111. |
_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand. |
| A. | Brand extension |
| B. | Line Extension |
| C. | Co- branding |
| D. | Ad- brands |
| Answer» B. Line Extension | |
| 112. |
Rin ,Wheel and Surf Excel from Unilever the brand strategy is: |
| A. | Multi Branding |
| B. | Mix branding |
| C. | Multi product branding |
| D. | Multi strategy |
| Answer» A. Multi Branding | |
| 113. |
The main reason to adopt multiple branding strategy is to pursue_______ |
| A. | New market segment |
| B. | Multiple brand segments |
| C. | No market segments |
| D. | Two market segments |
| Answer» B. Multiple brand segments | |
| 114. |
______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc. |
| A. | Proud Mix |
| B. | Proud line |
| C. | Brand Mix |
| D. | Brand Line |
| Answer» A. Proud Mix | |
| 115. |
Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed |
| A. | Dove |
| B. | Top Ramen |
| C. | Xeorx |
| D. | Lenovo |
| Answer» C. Xeorx | |
| 116. |
Most corporate go through short term pressures. This has been opined by Sony's Founder________ |
| A. | Akio Morito |
| B. | Kevin Keller |
| C. | David Aaker |
| D. | Philip Kotler |
| Answer» A. Akio Morito | |
| 117. |
How many brand building guidelines are there ? |
| A. | Five |
| B. | Six |
| C. | Eight |
| D. | Ten |
| Answer» D. Ten | |
| 118. |
One of the brand building guidelines is to continue _________ even when the financial goals are not being net. |
| A. | Investing in brands |
| B. | Not to invest in brands |
| C. | Investing in Customers |
| D. | Investing in Stocks |
| Answer» A. Investing in brands | |
| 119. |
Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand |
| A. | Yippe |
| B. | Top Ramen |
| C. | Maggi |
| D. | Chings |
| Answer» C. Maggi | |
| 120. |
Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind |
| A. | Brand recall |
| B. | Brand positioning |
| C. | Brand equity |
| D. | Brand vision |
| Answer» A. Brand recall | |
| 121. |
On the fourth level these groups are have emotional feeling attachment towards the brand. The consider the brand as |
| A. | Competitor |
| B. | Association |
| C. | Friend |
| D. | Promise |
| Answer» C. Friend | |
| 122. |
Coordinate brand building activities across diverse media option does not include |
| A. | public relation |
| B. | promotion |
| C. | sponsorship |
| D. | market research |
| Answer» D. market research | |
| 123. |
__________________are concerned with creating a lasting impression among consumers and improving product sales and market share. |
| A. | Marketer |
| B. | Brand Manager |
| C. | Consumer |
| D. | Manufacturer |
| Answer» B. Brand Manager | |
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