McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 51. |
Identification of source of product is important to the ________ |
| A. | Employee |
| B. | Consumer |
| C. | Brand |
| D. | Government |
| Answer» B. Consumer | |
| 52. |
__________is high when the brand is unknown. |
| A. | Term |
| B. | Trust |
| C. | Risk |
| D. | Quantity |
| Answer» C. Risk | |
| 53. |
Bisleri v/s unbranded bottled water indicates to a customer |
| A. | Signal of quantity |
| B. | Signal of Slogan |
| C. | Signal of Tagline |
| D. | Signal of quality |
| Answer» D. Signal of quality | |
| 54. |
It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst |
| A. | Generic Product |
| B. | Core Product |
| C. | Expected product |
| D. | Potential product |
| Answer» B. Core Product | |
| 55. |
I phone - Made in USA is an example of |
| A. | Quality |
| B. | Country of Origin |
| C. | Product Scope |
| D. | Brand image |
| Answer» B. Country of Origin | |
| 56. |
The major cause of brands losing their credibility and the identity is due to ------------- |
| A. | Brand image |
| B. | Brand Trap |
| C. | Brand personality |
| D. | Brand positioning |
| Answer» B. Brand Trap | |
| 57. |
Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____ |
| A. | Brand image trap |
| B. | Brand position trap |
| C. | External perspective trap |
| D. | Product–Attribute Fixation: |
| Answer» A. Brand image trap | |
| 58. |
Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________ |
| A. | Brand image trap |
| B. | Brand position trap |
| C. | External perspective trap |
| D. | Product–Attribute Fixation: |
| Answer» B. Brand position trap | |
| 59. |
How many positioning strategies are there ? |
| A. | Five |
| B. | Four |
| C. | Three |
| D. | Seven |
| Answer» D. Seven | |
| 60. |
As per the perceptual Map it is Low in sugar & Low in Calorie is |
| A. | Pepsi |
| B. | Fanta |
| C. | Diet coke |
| D. | Coke |
| Answer» C. Diet coke | |
| 61. |
As per the perceptual Map it is Cars that are expensive & sporty |
| A. | BMW |
| B. | Wagon R |
| C. | NaNo |
| D. | Honda city |
| Answer» A. BMW | |
| 62. |
Brand positioning of Tide - Tide hai tho white hai |
| A. | Product Attribute |
| B. | Price and Quality |
| C. | User |
| D. | Cultural symbol |
| Answer» A. Product Attribute | |
| 63. |
The brand that has a rugged personality is |
| A. | Frooti |
| B. | BMW |
| C. | Woodland Shoes |
| D. | Iphone |
| Answer» C. Woodland Shoes | |
| 64. |
Choose the brand with a sophisticated personality |
| A. | Ghadi detergent |
| B. | Mercedes |
| C. | McDonald's |
| D. | Pantaloons |
| Answer» B. Mercedes | |
| 65. |
Brand that promotes itself of having an honest and down-to -earth personality |
| A. | Tata |
| B. | Gucci |
| C. | Porsche |
| D. | Vivo |
| Answer» A. Tata | |
| 66. |
A brand that showcases a daring, imaginative and high spirited personality. |
| A. | Thumbs Up |
| B. | Raymond |
| C. | Haldiram |
| D. | Bata |
| Answer» A. Thumbs Up | |
| 67. |
McDonalds with Coca-Cola is an example of ____ type of co-branding. |
| A. | Composite |
| B. | Ingredient |
| C. | vertical |
| D. | brand extension |
| Answer» A. Composite | |
| 68. |
Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy. |
| A. | Ingredient co-branding |
| B. | Composite Co- branding |
| C. | Ad- hoc |
| D. | Moving the brand up |
| Answer» A. Ingredient co-branding | |
| 69. |
Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension |
| A. | Advantage |
| B. | Disadvantage |
| C. | Loss |
| D. | Image |
| Answer» A. Advantage | |
| 70. |
Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are |
| A. | Brand extension |
| B. | Line Extension |
| C. | Co- branding |
| D. | Ad- brands |
| Answer» A. Brand extension | |
| 71. |
Which of one of the following is an advantage of brand extension? |
| A. | Can confuse or frustrate consumers |
| B. | Can dilute brand meaning |
| C. | Improve brand image |
| D. | Can fail and hurt parent brand image |
| Answer» C. Improve brand image | |
| 72. |
A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as |
| A. | Range brand |
| B. | Individual brand |
| C. | Family brand |
| D. | Generic brand |
| Answer» D. Generic brand | |
| 73. |
In the brand-product matrix all current existing brand are represented in form of rows referred to as: |
| A. | Brand equity |
| B. | Brand Identity |
| C. | Brand portfolio |
| D. | Brand Personality |
| Answer» C. Brand portfolio | |
| 74. |
The brand product matrix can be defined as a graphical representation of all the brands and products sold by an: |
| A. | City |
| B. | Organization |
| C. | People |
| D. | Country |
| Answer» B. Organization | |
| 75. |
_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc. |
| A. | Proud Mix |
| B. | Proud line |
| C. | Brand Mix |
| D. | Brand Line |
| Answer» B. Proud line | |
| 76. |
Select the correct brand repositioning reasons |
| A. | Changed market conditioning |
| B. | Changing brand guidelines |
| C. | Changing the customers |
| D. | Changing the pricing |
| Answer» A. Changed market conditioning | |
| 77. |
Choose the correct example of repositioning where brands were successful in transforming their image & face |
| A. | Hutch to Vodafone |
| B. | Aircell to Idea |
| C. | Idea to Docomo |
| D. | Docomo to garuda |
| Answer» A. Hutch to Vodafone | |
| 78. |
This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi" |
| A. | Amazon |
| B. | Flipkart |
| C. | Snapdeal |
| D. | Myntra |
| Answer» C. Snapdeal | |
| 79. |
This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer |
| A. | Non Satisfied |
| B. | Non- Loyal |
| C. | Committed |
| D. | Satisfied |
| Answer» B. Non- Loyal | |
| 80. |
As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called |
| A. | Switching-cost loyal. |
| B. | Brand loyalist |
| C. | Committed buyers |
| D. | Satisfied buyers |
| Answer» A. Switching-cost loyal. | |
| 81. |
In 1996 developed the model of ‘Brand Equity Ten’ term was coined by |
| A. | Kevin Keller |
| B. | Isaac Jacob |
| C. | David Aaker |
| D. | Philip Kotler |
| Answer» C. David Aaker | |
| 82. |
Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model |
| A. | Price Premium |
| B. | Price reduction |
| C. | Price quanity |
| D. | Customer satisfaction |
| Answer» A. Price Premium | |
| 83. |
Graveyard model and Brand Asset evaluator both were coined by |
| A. | David aaker |
| B. | Young and Rublicam |
| C. | Isaac Jacob |
| D. | Al ries and Jack trout |
| Answer» B. Young and Rublicam | |
| 84. |
Brand strength comes from a combination of Differentiation and ____ |
| A. | Esteem |
| B. | Knowledge |
| C. | Brand stature |
| D. | Relevance |
| Answer» D. Relevance | |
| 85. |
Brand stature is built from a combination of Esteem and ___ |
| A. | Differentiation |
| B. | Knowledge |
| C. | Relevance |
| D. | Market share |
| Answer» B. Knowledge | |
| 86. |
Which imperative used to create mechanisms to coordinate brand building across diverse media? |
| A. | Coordination across the Organization |
| B. | Coordination across Media |
| C. | Coordination across Market |
| D. | Brand manager |
| Answer» B. Coordination across Media | |
| 87. |
Which imperative marketer used when a brand is present in multiple markets? |
| A. | Coordination across the Organization |
| B. | Coordination across Media |
| C. | Coordination across Market |
| D. | Brand portfolio |
| Answer» C. Coordination across Market | |
| 88. |
Coordinating strategy & tactics across market includes_______ |
| A. | Brand positioning |
| B. | Brand leveraging |
| C. | Marketing Research |
| D. | Brand |
| Answer» C. Marketing Research | |
| 89. |
________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs. |
| A. | media |
| B. | Brand identity |
| C. | Market |
| D. | Organizational unit |
| Answer» B. Brand identity | |
| 90. |
The brand’s __________is dictated by the past actions of product developers. |
| A. | future |
| B. | current status |
| C. | name |
| D. | logo |
| Answer» A. future | |
| 91. |
Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of |
| A. | Sub brand |
| B. | Mix Branding |
| C. | Generic Brand |
| D. | Genric Branding |
| Answer» A. Sub brand | |
| 92. |
Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example |
| A. | Mc Maharaja, Mc Aloo Tikki |
| B. | Lux , Pears |
| C. | Surf, Rin |
| D. | Tide , Pantene |
| Answer» A. Mc Maharaja, Mc Aloo Tikki | |
| 93. |
Which of the following brands is not a multinational chain of coffeehouses? |
| A. | Starbucks |
| B. | Café Coffee Day |
| C. | Grofer’s |
| D. | Barista |
| Answer» C. Grofer’s | |
| 94. |
Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business. |
| A. | Media |
| B. | Market |
| C. | Coordination across the organization |
| D. | Sales |
| Answer» C. Coordination across the organization | |
| 95. |
Products are bundles of attributes while brands are bundles of |
| A. | Trust |
| B. | Belief |
| C. | Benefits |
| D. | Risk |
| Answer» C. Benefits | |
| 96. |
It is the ultimate achievement-need of branding |
| A. | Brand Relationship |
| B. | Brand Associations |
| C. | Brand Looks |
| D. | Brand elements |
| Answer» A. Brand Relationship | |
| 97. |
It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as |
| A. | Brand Symbol |
| B. | Brand Looks |
| C. | Brand relationship |
| D. | Brand quality |
| Answer» A. Brand Symbol | |
| 98. |
Brand allows consumers to distinguish between different company offerings. This is an _______ to branding |
| A. | Disadvantage |
| B. | Advantage |
| C. | Relationship |
| D. | Image |
| Answer» B. Advantage | |
| 99. |
Product–Attribute Fixation happens when brand is much more than a product . Apt example is |
| A. | Jantan sweets |
| B. | Xerox |
| C. | Sapat |
| D. | Nature's basket |
| Answer» B. Xerox | |
| 100. |
Brands that allows people to express themselves to others |
| A. | Self-Expressive |
| B. | Functional Benefit |
| C. | Emotional Benefit |
| D. | Brand Image |
| Answer» A. Self-Expressive | |
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