McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) .
| 151. |
Holistic marketers achieve profitable growth by expanding customer share, __________, and capturing customer lifetime value. |
| A. | undermining competitive competencies |
| B. | building customer loyalty |
| C. | milking the market for product desires |
| D. | renewing a customer base |
| Answer» B. building customer loyalty | |
| 152. |
___________pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. |
| A. | Market-skimming |
| B. | Value-based |
| C. | Market-penetration |
| D. | Leader |
| Answer» C. Market-penetration | |
| 153. |
__________markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society. |
| A. | Consumer |
| B. | Business-to-business (Industrial |
| C. | Reseller |
| D. | Institutional |
| Answer» D. Institutional | |
| 154. |
____________is now a significant part of every global corporations marketing arsenal. |
| A. | Internet |
| B. | Web |
| C. | Mobile |
| D. | e - marketing |
| Answer» D. e - marketing | |
| 155. |
customers can themselves become publishers, choosing to share what they have received with their social networks________________. |
| A. | Publish - subscribe |
| B. | Instant sharing |
| C. | Multi - model viewing |
| D. | Mobile invertising |
| Answer» B. Instant sharing | |
| 156. |
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________ |
| A. | Promotion |
| B. | Price |
| C. | Distribution |
| D. | Product |
| Answer» C. Distribution | |
| 157. |
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? |
| A. | Selling |
| B. | Advertising |
| C. | Barter |
| D. | Marketing |
| Answer» D. Marketing | |
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