McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) .
| 51. |
It is a form of advertising which focuses primarily on helping consumers experience a brand. |
| A. | experiential marketing |
| B. | managemen t marketing |
| C. | one to one marketing |
| D. | cause marketing |
| Answer» A. experiential marketing | |
| 52. |
Short term |
| A. | trade |
| B. | push money |
| C. | trade contest |
| D. | price deal |
| Answer» A. trade | |
| 53. |
The offering of all brands and the brand lines by a particular company is considered as? |
| A. | company portfolio |
| B. | brand line portfolio |
| C. | brand portfolio |
| D. | corporate portfolio |
| Answer» C. brand portfolio | |
| 54. |
The abililty of the marketing program to affect the customer mind-set will depend on its |
| A. | technonlogy |
| B. | salesperson |
| C. | quality |
| D. | price |
| Answer» C. quality | |
| 55. |
In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them. |
| A. | relationship marketing |
| B. | permission marketing |
| C. | experiential marketing |
| D. | one to one marketing |
| Answer» B. permission marketing | |
| 56. |
Distribution channel's are categorized by number of intermediaries among manufacturers and? |
| A. | employees |
| B. | customers |
| C. | employers |
| D. | producers |
| Answer» B. customers | |
| 57. |
Which of the following car brand no longer exists? |
| A. | maruti suzuki |
| B. | tesla |
| C. | bmw |
| D. | hummer |
| Answer» D. hummer | |
| 58. |
This majorly focuses on maintaining the Brand Equity |
| A. | sponsorship |
| B. | modifier |
| C. | brand reinforcemen t |
| D. | branding |
| Answer» C. brand reinforcemen t | |
| 59. |
The task of any business is to deliver ____________at a profit. |
| A. | customer needs |
| B. | customer value |
| C. | products and services |
| D. | improved quality |
| Answer» B. customer value | |
| 60. |
The solution to price competition is to develop a differentiated:__________ |
| A. | Product, price, and promotion. |
| B. | Offer, delivery, and image. |
| C. | Package and label. |
| D. | International Web site. |
| Answer» B. Offer, delivery, and image. | |
| 61. |
Buying goods and services for further processing or for use in the production process refers to which of the following markets? |
| A. | Consumer markets |
| B. | Government markets |
| C. | Business markets |
| D. | International markets |
| Answer» C. Business markets | |
| 62. |
Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets. |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images |
| Answer» C. Cultural values | |
| 63. |
The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. |
| A. | distribution chain |
| B. | network chain |
| C. | supply chain |
| D. | promotion network |
| Answer» A. distribution chain | |
| 64. |
______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behaviour |
| Answer» D. Consumer behaviour | |
| 65. |
The Word "brand" is frequently used as a_____________ |
| A. | customers |
| B. | marketing |
| C. | advertising |
| D. | metonym |
| Answer» D. metonym | |
| 66. |
Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television. |
| A. | traditional |
| B. | non - traditional |
| C. | social |
| D. | new |
| Answer» A. traditional | |
| 67. |
The cost of an advertisement or a schedule of ads is often based on _______________. |
| A. | CPP |
| B. | CPR |
| C. | CPI |
| D. | CPM |
| Answer» D. CPM | |
| 68. |
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer. |
| A. | Media vehicles |
| B. | Advertising messages |
| C. | Brand |
| D. | Channels |
| Answer» B. Advertising messages | |
| 69. |
Mainly, chief resource of authority throughout allocation channel is________________ |
| A. | company |
| B. | brand |
| C. | distributor |
| D. | customer |
| Answer» B. brand | |
| 70. |
Clearness regarding proportions of brands is clarity in |
| A. | functions of brand |
| B. | aspects of differentiation |
| C. | Function & aspect of given options |
| D. | disadvantages of given options |
| Answer» C. Function & aspect of given options | |
| 71. |
Media strategy is making media decisions based on____________ |
| A. | Understanding customers wants and needs |
| B. | The clients wishes |
| C. | Whims of the market |
| D. | Brand awareness |
| Answer» A. Understanding customers wants and needs | |
| 72. |
Careful brand management look for to build product or services related to the_____________ |
| A. | target audience |
| B. | cost |
| C. | profit |
| D. | Nature |
| Answer» A. target audience | |
| 73. |
Branding strategy is also called______________ |
| A. | brand architecture |
| B. | branding rate |
| C. | brand earnings |
| D. | brand responsiveness |
| Answer» A. brand architecture | |
| 74. |
When companies combine existing brand with new brands, brands are called_______________ |
| A. | parent brand |
| B. | product extension |
| C. | brand extension |
| D. | sub-brand |
| Answer» D. sub-brand | |
| 75. |
Brand which is result of extension in brand or sub-brand is classified as______________ |
| A. | brand extension |
| B. | sub-brand |
| C. | parent brand |
| D. | product extension |
| Answer» C. parent brand | |
| 76. |
Interactive media can be best described as________________ |
| A. | Customized Marketing Messages |
| B. | Marketing Communications Mix |
| C. | Marketing Mix |
| D. | Media that allow two-way messages between company and consumer |
| Answer» D. Media that allow two-way messages between company and consumer | |
| 77. |
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ . |
| A. | spendable income |
| B. | savings and assets |
| C. | debts |
| D. | occupation |
| Answer» D. occupation | |
| 78. |
The mental act, condition or habit of placing trust or confidence in another shows which of the following options? |
| A. | Motive |
| B. | Belief |
| C. | Behavior |
| D. | Attitude |
| Answer» D. Attitude | |
| 79. |
The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots. |
| A. | marketing concept |
| B. | selling concept |
| C. | production concept |
| D. | product concept |
| Answer» B. selling concept | |
| 80. |
The ___________concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. |
| A. | product |
| B. | marketing |
| C. | production |
| D. | selling |
| Answer» A. product | |
| 81. |
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________ |
| A. | product, positioning, place, and price |
| B. | product, production, price, and place |
| C. | promotion, place, positioning, and price |
| D. | product, price, promotion, and place |
| Answer» D. product, price, promotion, and place | |
| 82. |
The traditional view of marketing is that the firm makes something and then _____________it. |
| A. | sells |
| B. | distributes |
| C. | prices |
| D. | services |
| Answer» A. sells | |
| 83. |
…………………refers to a brands objective (functional) attributes in relation to other brands. |
| A. | Brand position |
| B. | Product position |
| C. | Brand relationship |
| D. | Brand position and Product position |
| Answer» D. Brand position and Product position | |
| 84. |
…………defines what the brand thinks about the consumer, as per the consumer. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» A. Brand attitude | |
| 85. |
…………………includes two aspects of a brand – its associations and its personality. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» D. Brand image | |
| 86. |
…………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand. |
| A. | Brand attitude |
| B. | Brand Associations |
| C. | Brand relationship |
| D. | Brand image |
| Answer» B. Brand Associations | |
| 87. |
…………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity. |
| A. | Brand attitude |
| B. | Brand Image |
| C. | Brand Symbol |
| D. | Brand Positioning |
| Answer» C. Brand Symbol | |
| 88. |
………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies. |
| A. | Brand Comparison |
| B. | Cannibalization |
| C. | Positioning |
| D. | Brand Associations |
| Answer» B. Cannibalization | |
| 89. |
A marketer needs to understand that some ‘general traits’ of a brand name are: |
| A. | Easy to recognize |
| B. | Easy to pronounce |
| C. | Easy to memorize or recall |
| D. | East to recognise, pronounce, recalls |
| Answer» D. East to recognise, pronounce, recalls | |
| 90. |
Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of……….. |
| A. | Descriptive Brand Name |
| B. | Suggestive brand name |
| C. | Free Standing brand name |
| D. | Position |
| Answer» A. Descriptive Brand Name | |
| 91. |
Kadak, Xerox, Exxon, Fidji are examples of____________________ |
| A. | Free Standing brand name |
| B. | Descriptive Brand Name |
| C. | Suggestive brand name |
| D. | Suggestive and descriptive name |
| Answer» A. Free Standing brand name | |
| 92. |
Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of__________ |
| A. | Descriptive Brand Name |
| B. | Suggestive brand name |
| C. | Free Standing brand name |
| D. | None of the above |
| Answer» B. Suggestive brand name | |
| 93. |
Watches sold as a Jewellery is related to_____________ |
| A. | Titan Raga |
| B. | Tanishq |
| C. | Swatch |
| D. | GoldPlus |
| Answer» B. Tanishq | |
| 94. |
Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of_____________ |
| A. | Benefit related positioning |
| B. | Positioning by usage occasion and time of use |
| C. | Category related positioning |
| D. | Price Quality positioning |
| Answer» C. Category related positioning | |
| 95. |
“Jod jo tootega nahin” tagline is related with brand…… |
| A. | M-Seal |
| B. | Fevikwik |
| C. | Fevicol |
| D. | Ambuja cement |
| Answer» C. Fevicol | |
| 96. |
Lifebuoy – kills the germs you cannot see, is an example of_____________________ |
| A. | Emotional benefit related to positioning |
| B. | Functional benefit related positioning |
| C. | Usage occasion related to positioning |
| D. | Health-related positioning |
| Answer» B. Functional benefit related positioning | |
| 97. |
Match the correct
|
| A. | 1(ii), 2(iii), 3(i), 4(iv) |
| B. | 1(ii), 2(iv), 3(i), 4(iii) |
| C. | 1(iv), 2(iii), 3(ii), 4(i) |
| D. | 1(ii), 2(iii), 3(iv), 4(i) |
| Answer» C. 1(iv), 2(iii), 3(ii), 4(i) | |
| 98. |
Which is not an example of Positioning by usage occasion and time of use? |
| A. | Listerine – night time rinse |
| B. | Nescafe – Great start to the morning |
| C. | NIIT (Inspired……life begins at NIIT) |
| D. | Domino’s (When families are having fun) |
| Answer» C. NIIT (Inspired……life begins at NIIT) | |
| 99. |
marketing is a process which aims at _________________ |
| A. | production |
| B. | profit making |
| C. | satisfaction of customer needs |
| D. | selling products |
| Answer» C. satisfaction of customer needs | |
| 100. |
Marketers often use the term_________________to cover various groupings of customers |
| A. | buying power |
| B. | demographic segment |
| C. | people |
| D. | market |
| Answer» D. market | |
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