McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) .
| 101. |
select an appropriate definition of want___________________ . |
| A. | consumer needs |
| B. | needs backed by buying power |
| C. | needs directed to the product |
| D. | basic human requirements |
| Answer» C. needs directed to the product | |
| 102. |
The key customer markets consists of ______________ |
| A. | Government markets |
| B. | Business markets |
| C. | Consumer markets |
| D. | All of the above |
| Answer» D. All of the above | |
| 103. |
….…….......buy products & _________________use product |
| A. | consumer & customers |
| B. | buyers & sellers |
| C. | buyers & customers |
| D. | customers & consumer |
| Answer» B. buyers & sellers | |
| 104. |
___________reflects the sum of the perceived tangible & intangible benefits & costs to customers. |
| A. | customer satisfaction |
| B. | customer value |
| C. | customer delight |
| D. | none of the above |
| Answer» B. customer value | |
| 105. |
Testing before launching a product launching a product is known as .…,…………. |
| A. | Acid test |
| B. | Concept testing |
| C. | Market test |
| D. | test marketing |
| Answer» D. test marketing | |
| 106. |
____________is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» A. Demographic | |
| 107. |
________________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographics | |
| 108. |
________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale |
| A. | selling |
| B. | assembling |
| C. | buying |
| D. | tr |
| Answer» A. selling | |
| 109. |
A____________is an elaborated version of the idea expressed in consumer terms |
| A. | new idea |
| B. | product concept |
| C. | product idea |
| D. | test brand |
| Answer» B. product concept | |
| 110. |
NPD Stands for _________________ |
| A. | national production division |
| B. | new product department |
| C. | new product design |
| D. | new product development |
| Answer» D. new product development | |
| 111. |
A______________is a detailed version of the idea stated in meaningful consumer terms |
| A. | product concept |
| B. | product idea |
| C. | product feature |
| D. | product image |
| Answer» A. product concept | |
| 112. |
Marketing myopia related first paper published in 1960 in the .......... |
| A. | international business review |
| B. | forbes magazine |
| C. | harvard business review |
| D. | oxford university press |
| Answer» C. harvard business review | |
| 113. |
A large amount of ___________advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | Television |
| Answer» C. radio | |
| 114. |
marketing buzz means means....……………. |
| A. | Demarketing |
| B. | Pricing |
| C. | Product Development |
| D. | Promotion |
| Answer» C. Product Development | |
| 115. |
Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» D. new media | |
| 116. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» B. online | |
| 117. |
New media is very cost-effective when compared to the traditional media and is highly _______. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» D. result-oriented | |
| 118. |
The __________is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | Outdoor |
| Answer» A. web | |
| 119. |
Digital technology is changing the way_______relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | Dealers |
| D. | Industry |
| Answer» B. consumer | |
| 120. |
Cyber consumers are not_________ |
| A. | active |
| B. | passive |
| C. | homogeneous |
| D. | Heterogeneous |
| Answer» C. homogeneous | |
| 121. |
Marketers often use the term__________to cover various groupings of customers. |
| A. | people |
| B. | buying power |
| C. | demogrphic |
| D. | Segment market |
| Answer» D. Segment market | |
| 122. |
Inside sales is known as______________ |
| A. | Direct marketing |
| B. | social marketing |
| C. | tele-marketing |
| D. | viral marketing |
| Answer» C. tele-marketing | |
| 123. |
which is the future of of direct marketing .....…………... |
| A. | one to one communication |
| B. | open dialogue |
| C. | personal relationship |
| D. | Personal relation, open dialogue and one to one communication |
| Answer» D. Personal relation, open dialogue and one to one communication | |
| 124. |
Tele marketing is a part of ...………………. |
| A. | direct marketing |
| B. | relationship marketing |
| C. | social marketing |
| D. | viral marketing |
| Answer» A. direct marketing | |
| 125. |
Selectivity is related to__________________ |
| A. | portrayal |
| B. | relevance |
| C. | support |
| D. | Coverage |
| Answer» D. Coverage | |
| 126. |
A cluster of complementary goods and services across diverse set of industries is called as_______________ |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» B. meta market | |
| 127. |
advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» A. Interactive | |
| 128. |
One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________. |
| A. | To make products easily visible and available |
| B. | To promote sales of products |
| C. | To differentiate their products from those of competitors |
| D. | To do marketing surveys |
| Answer» C. To differentiate their products from those of competitors | |
| 129. |
technology is changing the way consumers relate to products and markets______________ |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 130. |
Cyber consumers are not______________ |
| A. | Heterogeneous |
| B. | segmented |
| C. | mass |
| D. | Homogeneous |
| Answer» D. Homogeneous | |
| 131. |
e-Tailing will have to co-exist with ________________retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» B. traditional | |
| 132. |
____________the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» C. Targeting | |
| 133. |
Creating and securing a brand name in the physical world requires extensive marketing___________. . |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 134. |
Online marketing of all types offers superior measurability and trackability in comparison to traditional_________________ |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» B. tactics | |
| 135. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a_____________context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» D. cultural | |
| 136. |
What is the last stage of the consumer decision process? |
| A. | problem recognition |
| B. | post purchase behaviour |
| C. | alternative evaluation |
| D. | Purchase |
| Answer» B. post purchase behaviour | |
| 137. |
Media are the bridges that carry messages back and forth between companies and __________ |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» B. customers | |
| 138. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is_____________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» C. increasing | |
| 139. |
Media planners begin their work by doing media____________ |
| A. | research |
| B. | message |
| C. | buying |
| D. | selling |
| Answer» A. research | |
| 140. |
markets are made up of members of the distribution chain________________ |
| A. | Consumer |
| B. | Business-to-business (industrial |
| C. | Institutional |
| D. | Channel |
| Answer» D. Channel | |
| 141. |
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to ______________profiles. |
| A. | media |
| B. | demographic |
| C. | audience |
| D. | brand |
| Answer» B. demographic | |
| 142. |
When a company distributes its products through a channel structure that includes one or more resellers, this is known as______________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» A. Indirect marketing | |
| 143. |
In marketing theory, every contribution from the supply chain adds __________to the product |
| A. | value |
| B. | cost |
| C. | convenience |
| D. | ingredients |
| Answer» A. value | |
| 144. |
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing? |
| A. | product |
| B. | exchange |
| C. | production |
| D. | customer |
| Answer» B. exchange | |
| 145. |
The most basic level of a product is called the: |
| A. | core product. |
| B. | central product |
| C. | fundamental product. |
| D. | augmented product. |
| Answer» A. core product. | |
| 146. |
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n): |
| A. | idea |
| B. | demand |
| C. | product. |
| D. | service. |
| Answer» C. product. | |
| 147. |
________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» C. Dentsu India | |
| 148. |
A change in an individual's behaviour prompted by information and experience refers to which one of the following concept? |
| A. | learning |
| B. | role selection |
| C. | perception |
| D. | Motivation |
| Answer» A. learning | |
| 149. |
A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________. |
| A. | programme |
| B. | action |
| C. | audience |
| D. | media |
| Answer» C. audience | |
| 150. |
Customers' ___________have become the order of the day. |
| A. | endorsement |
| B. | information |
| C. | awareness |
| D. | knowledge |
| Answer» A. endorsement | |
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