McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 51. |
Behavioural economics is a rejection of which classical theory? |
| A. | Economics |
| B. | Psychology |
| C. | Consumption |
| D. | Sociology |
| Answer» C. Consumption | |
| 52. |
In order to change existing behaviours, people need to be presented with a choice that makes decision making feel: |
| A. | Effortless |
| B. | Spontaneous |
| C. | Involving |
| D. | Considered |
| Answer» D. Considered | |
| 53. |
The ultimate goal of marketing is to: |
| A. | Facilitate Consumer Experimentation |
| B. | Satisfy Consumer Needs For Information |
| C. | Raise Consumer Awareness |
| D. | Ensure Long-Run Consumer Behaviour |
| Answer» D. Ensure Long-Run Consumer Behaviour | |
| 54. |
Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by: |
| A. | Image |
| B. | Quality |
| C. | Price |
| D. | Information |
| Answer» B. Quality | |
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