McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor Multimedia Communication (BMMC) , Bachelor of Arts in Multimedia (BA Multimedia) .
| 101. |
An element of art that is three dimensional (height, width, and depth) and encloses volume |
| A. | line |
| B. | form |
| C. | shape |
| D. | none of the above |
| Answer» B. form | |
| 102. |
The concept of ……………… describes the relationship between the individual parts and the whole of a composition. |
| A. | unity |
| B. | balance |
| C. | rhythm |
| D. | dominance |
| Answer» A. unity | |
| 103. |
…………..is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page). |
| A. | balance |
| B. | unity |
| C. | rhythm |
| D. | dominance |
| Answer» A. balance | |
| 104. |
………………….. is the arrangement of the objects in a given design as it relates to their visual weight within a composition |
| A. | balance |
| B. | unity |
| C. | rhythm |
| D. | dominance |
| Answer» A. balance | |
| 105. |
……………… is the repetition or alternation of elements, often with defined intervals between them. |
| A. | balance |
| B. | unity |
| C. | rhythm |
| D. | dominance |
| Answer» C. rhythm | |
| 106. |
………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it. |
| A. | balance |
| B. | unity |
| C. | rhythm |
| D. | dominance |
| Answer» C. rhythm | |
| 107. |
A…………………….rhythm occurs when the intervals between the elements, and often the elements themselves, are similar in size or length. |
| A. | regular |
| B. | flowing |
| C. | progressive |
| D. | none of the above |
| Answer» A. regular | |
| 108. |
A ………… rhythm gives a sense of movement, and is often more organic in nature. |
| A. | regular |
| B. | flowing |
| C. | progressive |
| D. | none of the above |
| Answer» B. flowing | |
| 109. |
Proportion is the comparison of dimensions or distribution of forms. It is the relationship in scale between one element and another, or between a whole object and one of its parts. |
| A. | balance |
| B. | unity |
| C. | rhythm |
| D. | proportion |
| Answer» D. proportion | |
| 110. |
Which of the following is not an example of persuasive advertising: |
| A. | Persuading customers to receive a sales call |
| B. | Encouraging the customer to purchase now |
| C. | Building brand preference |
| D. | Explaining how the product works |
| Answer» A. Persuading customers to receive a sales call | |
| 111. |
Advertising that is set in small type and arranged according to categories or interests |
| A. | Display ads |
| B. | Classified ads |
| C. | Testimonial ads |
| D. | Banner ads |
| Answer» B. Classified ads | |
| 112. |
The most common form of outdoor advertising is |
| A. | Stadium advertising |
| B. | Advertising on taxis |
| C. | Advertising on bus backs |
| D. | Billboard advertising |
| Answer» D. Billboard advertising | |
| 113. |
Which of the following statements about the Internet as an advertising medium is true? |
| A. | The Internet provides audio and video capabilities |
| B. | Ads are black and white. |
| C. | Internet ads are similar to print ads in that they offer only a visual message. |
| D. | Internet advertising is the most effective form of advertising |
| Answer» A. The Internet provides audio and video capabilities | |
| 114. |
AAAA stands for, |
| A. | American Agency for Advertising and Awareness |
| B. | American Association of Advertising Agencies |
| C. | Association of Advertising Agencies in America |
| D. | American Advertising Agencies’ Association |
| Answer» B. American Association of Advertising Agencies | |
| 115. |
Objective of all advertisements is, |
| A. | Objectivity |
| B. | Timeliness |
| C. | Persuasion |
| D. | Infotainment |
| Answer» C. Persuasion | |
| 116. |
‘Art’ in advertisement implies, |
| A. | The whole visual presentation |
| B. | The traditional or modern art forms used in an advertisement |
| C. | Graphics and animations used in an advertisement |
| D. | The ambience created to present an idea through an advertisement |
| Answer» A. The whole visual presentation | |
| 117. |
Three common advertising appeals include |
| A. | Objectivity, timeliness and frequency |
| B. | Fear, sex, and humour |
| C. | Guilt, ego and enrichment |
| D. | Possessiveness, pride and social status |
| Answer» B. Fear, sex, and humour | |
| 118. |
Which of the following is usually NOT an area of responsibility for people who work in an advertising agency? |
| A. | Research |
| B. | Creativity |
| C. | Printing |
| D. | Buying |
| Answer» D. Buying | |
| 119. |
DAVP stands for: |
| A. | Dictionary of Advertising and Visual Publicity |
| B. | Directorate of Advertising and Visual Publicity |
| C. | Directory of Advertising and Visual Publicity |
| D. | Directory of Advanced and Vital Publicity |
| Answer» B. Directorate of Advertising and Visual Publicity | |
| 120. |
U. S. P.(Unique Selling Proposition) means: |
| A. | A product that can sell |
| B. | A feature similar to that of the competitor’s product/band |
| C. | A feature present only in one product/brand |
| D. | A feature that can not be altered |
| Answer» C. A feature present only in one product/brand | |
| 121. |
Writing text for advertisements is called: |
| A. | Ad writing |
| B. | Art Production |
| C. | Illustration |
| D. | Copy writing |
| Answer» D. Copy writing | |
| 122. |
Image advertising is a/an, |
| A. | Advertising strategy |
| B. | Advertising standard |
| C. | Advertising firm |
| D. | A type of advertisement |
| Answer» D. A type of advertisement | |
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