McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .
| 51. |
Knowingly publishin something false or with a reckless disregard for the truth is called? |
| A. | adjacency |
| B. | advertorial |
| C. | actual malica |
| D. | blueline |
| Answer» C. actual malica | |
| 52. |
An advertisement placed on the page next to an article about a similar subject is called? |
| A. | adjacency |
| B. | advertorial |
| C. | actual malica |
| D. | false light |
| Answer» A. adjacency | |
| 53. |
Taking an editorial stand on issues is called? |
| A. | adjacency |
| B. | advertorial |
| C. | actual malica |
| D. | advocacy journalism |
| Answer» D. advocacy journalism | |
| 54. |
Final page of Film, including all text and art is called? |
| A. | editing |
| B. | compositing |
| C. | final out |
| D. | layout |
| Answer» B. compositing | |
| 55. |
The design of the magazine’s name is called ? |
| A. | fond |
| B. | cover line |
| C. | logo |
| D. | caption |
| Answer» C. logo | |
| 56. |
A page proof that shows all type and art and is produced on light sensitive paper in blue inc is called? |
| A. | bleed |
| B. | cover line |
| C. | blue line |
| D. | byline |
| Answer» C. blue line | |
| 57. |
A graphic element that extends past the edge of the page is called? |
| A. | bleed |
| B. | cover line |
| C. | blue line |
| D. | byline |
| Answer» A. bleed | |
| 58. |
What is called Identification of the author of the article ? |
| A. | cover line |
| B. | blue line |
| C. | byline |
| D. | false light |
| Answer» C. byline | |
| 59. |
A short title or teaser that appears on the cover of a magazineis called _______? |
| A. | blue line |
| B. | byline |
| C. | false light |
| D. | cover line |
| Answer» D. cover line | |
| 60. |
Who is the artist illustrated ‘The Ladies Home Journel ‘s‘ cover of september 1904? |
| A. | maxfield parrish |
| B. | roy lichtenstein |
| C. | milton glaser |
| D. | norman rockwell |
| Answer» A. maxfield parrish | |
| 61. |
The’ International Harvestor Mark’ designed by______? |
| A. | paul rand |
| B. | raymond leowy |
| C. | morton goldsholl |
| D. | r.j. reynold |
| Answer» B. raymond leowy | |
| 62. |
Who did develop the symbols used in transportation? |
| A. | landor and associates |
| B. | gianninoto associates |
| C. | rca |
| D. | american institute of graphic arts |
| Answer» D. american institute of graphic arts | |
| 63. |
Which type symbols use either the company name or its initials in a unique and distinct designes? |
| A. | typographic |
| B. | abstract |
| C. | descriptive |
| D. | a combination of these |
| Answer» A. typographic | |
| 64. |
What is the word meaning of ‘Swastika’? |
| A. | all for alone |
| B. | all for one |
| C. | all for two |
| D. | none of these |
| Answer» B. all for one | |
| 65. |
Doves are associated with______? |
| A. | agressiveness |
| B. | righteousness and courage |
| C. | softness and feminity |
| D. | none of these |
| Answer» C. softness and feminity | |
| 66. |
Who designed’ The Abstract Chase Manhattan Bank ‘symbol ? |
| A. | chermayeff & geismar |
| B. | paul rand |
| C. | charles stewart |
| D. | r.j. reynold |
| Answer» A. chermayeff & geismar | |
| 67. |
Who designed ”Elsie the Bordon Cow”? |
| A. | charles stewart |
| B. | gianninoto associates |
| C. | morton goldsholl |
| D. | raymond leowy |
| Answer» B. gianninoto associates | |
| 68. |
What is the use of branding marks? |
| A. | to identify brand |
| B. | to identify service |
| C. | to identify ownerships |
| D. | none of these |
| Answer» C. to identify ownerships | |
| 69. |
Who created the ‘stagecoach symbol of the wells fargo bank, created oved twenty years’? |
| A. | lander and associates |
| B. | gianninoto associates |
| C. | american institute of graphic arts |
| D. | none of these |
| Answer» A. lander and associates | |
| 70. |
During the sixties many corporations adopted _______ type symbols? |
| A. | typographic |
| B. | descriptive |
| C. | abstract |
| D. | a combination of these |
| Answer» C. abstract | |
| 71. |
The ‘motrola mark’ designed by? |
| A. | morton gold soll |
| B. | gianninoto associates |
| C. | rca |
| D. | r.j reynold |
| Answer» A. morton gold soll | |
| 72. |
Who were create the hevi struss mark? |
| A. | lander and associates |
| B. | gianninoto associates |
| C. | rca |
| D. | none of these |
| Answer» A. lander and associates | |
| 73. |
Whar are the symbols of ‘Bank Of America”? |
| A. | dove and a parrot |
| B. | parrot and an eagle |
| C. | cow and an eagle |
| D. | dove and an eagle |
| Answer» D. dove and an eagle | |
| 74. |
“We put the Eagle into the logo to symboliye leadership. It indicates that
|
| A. | paul land |
| B. | george nelson |
| C. | bud jarrin |
| D. | charles stewart |
| Answer» D. charles stewart | |
| 75. |
The IBM designed by_____? |
| A. | paul rand |
| B. | saulbass & associates |
| C. | landor & associates |
| D. | lippincott & margulies |
| Answer» A. paul rand | |
| 76. |
Who designed the “ Public Broadcasting system” typographic symbols? |
| A. | reymond loewy |
| B. | herb lubacin |
| C. | bud jerrin |
| D. | gerald stahl |
| Answer» B. herb lubacin | |
| 77. |
The designer ‘Nash Hernandez’ used seagulls and a nautical theme reminiscent of Fisherman’s wharf . in which design? |
| A. | sanfrancisco & french bread |
| B. | publi broadcasting system |
| C. | newyork life insurance |
| D. | exxon |
| Answer» A. sanfrancisco & french bread | |
| 78. |
Who are the designers of RCA symbol? |
| A. | charmayeff & geismar |
| B. | george nelson & company |
| C. | lippincott & margulies |
| D. | saulbass & associates |
| Answer» C. lippincott & margulies | |
| 79. |
Mothed & Child, A master head of ______? |
| A. | readers digest publication |
| B. | visual graphics cord |
| C. | curtiss publication |
| D. | none of these |
| Answer» C. curtiss publication | |
| 80. |
The herb lubalin, a designer for over forty years created which based type designs? |
| A. | typographic |
| B. | descriptive |
| C. | abstract |
| D. | a combination of these |
| Answer» A. typographic | |
| 81. |
How many cocors the kodak package makes effective use for? |
| A. | two |
| B. | five |
| C. | four |
| D. | six |
| Answer» A. two | |
| 82. |
The standard size for letterhead in the United States is _______? |
| A. | 8 ½ by 11 inches |
| B. | 7 ¼ by 10 ½ inches |
| C. | 4 ¼ by 3 ½ inches |
| D. | 10 by 3 ½ inches |
| Answer» A. 8 ½ by 11 inches | |
| 83. |
A thumbnail size is ? |
| A. | ½ to 1 inch in size |
| B. | 1 to 1 ½ inch in size |
| C. | 1 to 2 inch in size |
| D. | 1 to 3 inch in size |
| Answer» A. ½ to 1 inch in size | |
| 84. |
A desired image acquired and communicated by the company to the public throught visual communications it is called ______? |
| A. | identity system |
| B. | symbol |
| C. | corporate identity |
| D. | compatible typography |
| Answer» C. corporate identity | |
| 85. |
Impenetrability, Distinction nobility, Elegance, Darkness these are which color positive association? |
| A. | red |
| B. | black |
| C. | green |
| D. | white |
| Answer» B. black | |
| 86. |
The black color taste is ____? |
| A. | rich |
| B. | light |
| C. | berry flavour |
| D. | spicy |
| Answer» A. rich | |
| 87. |
The physical effects of Orange color is ____? |
| A. | cool, soothing, restful |
| B. | calming, quieting |
| C. | warmth : resembles the light of a fireplace or a baker’s oven |
| D. | coldness,dirt |
| Answer» C. warmth : resembles the light of a fireplace or a baker’s oven | |
| 88. |
Decay, Mold, Envy, Jealousy.. these are which color’s negative associations? |
| A. | white |
| B. | blue |
| C. | green |
| D. | orange |
| Answer» C. green | |
| 89. |
The red color taste are |
| A. | peppery,spict |
| B. | flavour ful, ripe sweet |
| C. | fresh, slightly spicy pine, lemon lime |
| D. | berry flavour, sweet |
| Answer» B. flavour ful, ripe sweet | |
| 90. |
Fot the “Saturday Evening Post” How many covers illustrated Norman Richwell? |
| A. | 300 |
| B. | 100 |
| C. | 250 |
| D. | 275 |
| Answer» A. 300 | |
| 91. |
Which was the magazine Norman Richwell illustrated 300 covers? |
| A. | the ladies home journal |
| B. | vogue |
| C. | saturday evening post |
| D. | bazaar |
| Answer» C. saturday evening post | |
| 92. |
Who illustrated the “Surrialistic bridal” in the cover of June 1- 1939’s vogue magazine? |
| A. | maxfield parrish |
| B. | norman richwell |
| C. | salvador dali |
| D. | roy lichtenstein |
| Answer» D. roy lichtenstein | |
| 93. |
Which was the magazine illustrated by Salvador Dali in June 1 -1939? |
| A. | bazaar |
| B. | the ladies home journal |
| C. | vogue |
| D. | rolling stone |
| Answer» C. vogue | |
| 94. |
A small design device at the end of each article is called? |
| A. | kerning |
| B. | duotint |
| C. | dingbat |
| D. | cylinder |
| Answer» C. dingbat | |
| 95. |
The figurative cutting away of portions of a photo to enhance or refine the photo’s message is called _______? |
| A. | cropping |
| B. | insert |
| C. | offset |
| D. | logo |
| Answer» A. cropping | |
| 96. |
Metal plate that contins all the magazine’s material being by the rotogravure process is called ______? |
| A. | wells |
| B. | screen |
| C. | grid |
| D. | cylinder |
| Answer» D. cylinder | |
| 97. |
The words that provide information about an image or its context is called _______? |
| A. | halftone |
| B. | kicher |
| C. | negligence |
| D. | cutline |
| Answer» D. cutline | |
| 98. |
Cutline is otherways called ______? |
| A. | plates |
| B. | caption |
| C. | high gloss |
| D. | kerning |
| Answer» B. caption | |
| 99. |
Easily quantified audience characterstics such as age, income, or geographic location is _________? |
| A. | analycis |
| B. | halftone |
| C. | demographics |
| D. | kenring |
| Answer» C. demographics | |
| 100. |
Which is called a black and white photograph over which spot color has been added as a solid bloch? |
| A. | duotint |
| B. | dull coat |
| C. | duotone |
| D. | dingbat |
| Answer» A. duotint | |
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