McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) , Master of Business Administration (MBA) .
Chapters
| 1. |
The head quarters of EU is at |
| A. | london |
| B. | paris |
| C. | berline |
| D. | brussels |
| Answer» D. brussels | |
| 2. |
Trade barriers are __________to the growth of international trade |
| A. | harmful |
| B. | useful |
| C. | supportive |
| D. | none of these |
| Answer» B. useful | |
| 3. |
International marketing is dominated by______countries |
| A. | poor |
| B. | developing |
| C. | develpoed |
| D. | rich |
| Answer» C. develpoed | |
| 4. |
IFC was establised in |
| A. | 1960 |
| B. | 1982 |
| C. | 1935 |
| D. | 1956 |
| Answer» D. 1956 | |
| 5. |
Democracy is regarding as______political system |
| A. | worse |
| B. | best |
| C. | most ineffectice |
| D. | corrupt |
| Answer» B. best | |
| 6. |
_______is an international price discrimination |
| A. | counter trade |
| B. | buyback |
| C. | dumping |
| D. | none of these |
| Answer» C. dumping | |
| 7. |
Marketing is influenced by__________ |
| A. | product demand |
| B. | public taste |
| C. | buyer behaviour |
| D. | all of the above |
| Answer» D. all of the above | |
| 8. |
preparing international market plan includes |
| A. | swot |
| B. | bcg |
| C. | export and import |
| D. | segmenting the products |
| Answer» A. swot | |
| 9. |
Selling is_________ |
| A. | different from marketing |
| B. | a sub-function of marketing |
| C. | same as marketing |
| D. | none of these |
| Answer» D. none of these | |
| 10. |
EXIM stands for |
| A. | export |
| B. | export and import |
| C. | domestic trade |
| D. | import and export |
| Answer» B. export and import | |
| 11. |
Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework? |
| A. | Ethno Policies, Private Polies, Racial Policies, Geography |
| B. | Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism |
| C. | Energy, Privacy, Real-World, Giggity |
| D. | Ethnocentrism, Polycentrism, Racialism, Governmental |
| Answer» B. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism | |
| 12. |
For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be: |
| A. | New Market, New Product |
| B. | New Market, Same Product |
| C. | The extent to which the marketing mix should or can be standardized across the countries in which the firm operates |
| D. | PDI, PDV |
| Answer» C. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates | |
| 13. |
European and Japanese managers have been “thinking international” from the outset (beginning). |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 14. |
Distribution channels vary depending on which of the following? |
| A. | Target market size |
| B. | Competition |
| C. | Available distribution intermediaries |
| D. | All of the above |
| Answer» D. All of the above | |
| 15. |
Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale. |
| A. | Production, Finance |
| B. | Marketing, Distribution |
| C. | Logistic, Manufacturer |
| D. | Primary, Secondary |
| Answer» A. Production, Finance | |
| 16. |
Which country has more retailers than the rest of the world combined? |
| A. | Japan |
| B. | China |
| C. | India |
| D. | Germany |
| Answer» B. China | |
| 17. |
The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible. |
| A. | Quantitative data |
| B. | Secondary data |
| C. | Primary data |
| D. | All of the above |
| Answer» B. Secondary data | |
| 18. |
Ethnocentrism can simply be defined as: |
| A. | Developing a simple diverse strategy for new markets |
| B. | Develop one strategy for all countries worldwide |
| C. | Use everywhere the same strategy as at home. |
| D. | Being ethnically centred on a global scale |
| Answer» C. Use everywhere the same strategy as at home. | |
| 19. |
Which of the following would you consider to be a socio-cultural influence on international marketing? |
| A. | Language |
| B. | Religion |
| C. | Social organisation |
| D. | All of the above |
| Answer» D. All of the above | |
| 20. |
An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as: |
| A. | Maximum investment strategy |
| B. | Sprinkler Strategy |
| C. | Waterfall Strategy |
| D. | Standardization |
| Answer» C. Waterfall Strategy | |
| 21. |
All of the following are actual modes of market-entry EXCEPT: |
| A. | Licensing |
| B. | Standardization |
| C. | Franchising |
| D. | Exporting |
| Answer» B. Standardization | |
| 22. |
__________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible |
| A. | Direct Exporting |
| B. | Sprinkler Strategy |
| C. | Agent Intermediaries |
| D. | Waterfall Strategy |
| Answer» B. Sprinkler Strategy | |
| 23. |
Conditions that may encourage an organization in a domestic environment to expand are: |
| A. | Market Saturation, Slow Population, Growth, Product Adolescence |
| B. | Factors related to the firm's industrial sector, or to the company itself and its products |
| C. | A unique product with a strong competitive advantage, a forward-looking managerial philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and skills for international operations |
| D. | All of the above |
| Answer» D. All of the above | |
| 24. |
_________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer. |
| A. | Indirect exporting |
| B. | Direct Exporting |
| C. | Franchising |
| D. | Cross selling |
| Answer» B. Direct Exporting | |
| 25. |
Which of the following alternative market entry modes offers the least risk? |
| A. | Consortia |
| B. | Strategic International Alliance |
| C. | Contract Manufacturing |
| D. | Mergers and Acquisitions |
| Answer» C. Contract Manufacturing | |
| 26. |
Which of the following alternative market entry modes offers the most control and risk? |
| A. | Franchising |
| B. | Licensing |
| C. | Greenfield |
| D. | Strategic Alliance |
| Answer» C. Greenfield | |
| 27. |
MEA stands for Manufacturer Export Agent |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 28. |
______________ are a partnership of two or more companies that join forces to create a separate legal entity. |
| A. | International Joint Ventures |
| B. | International Consortia |
| C. | Mergers and Acquisitions |
| D. | Co-Branding |
| Answer» A. International Joint Ventures | |
| 29. |
An unconscious reference to one’s own culterual values, experiences, and knowledge as a basis for decisions. |
| A. | Self-Reference Criterion |
| B. | Pro Globalist |
| C. | Tolerance Effect |
| D. | Culture |
| Answer» A. Self-Reference Criterion | |
| 30. |
For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess. |
| A. | Kinked |
| B. | Sliding |
| C. | Multiple |
| D. | Derived |
| Answer» D. Derived | |
| 31. |
The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________. |
| A. | Price |
| B. | Value |
| C. | Sellers |
| D. | Customer |
| Answer» D. Customer | |
| 32. |
ISO 9000 concerns the registration and certification of a manufacturer's ___________. |
| A. | Goods |
| B. | Services |
| C. | Quality systems |
| D. | MIS |
| Answer» C. Quality systems | |
| 33. |
The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services. |
| A. | ISO 9000 |
| B. | MIS |
| C. | ACSI |
| D. | API |
| Answer» C. ACSI | |
| 34. |
The ability to match the acceptable behaviour, norms, and values is called a product's: |
| A. | Relative advantage |
| B. | Compatibility |
| C. | Complexity |
| D. | Trial-ability |
| Answer» B. Compatibility | |
| 35. |
One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement? |
| A. | Core component |
| B. | Functional component |
| C. | Support services component |
| D. | First stage component |
| Answer» C. Support services component | |
| 36. |
How do the vast majority of services enter a foreign market? |
| A. | Exporting |
| B. | Importing |
| C. | Brokers |
| D. | Licensing, Franchising, or Direct Investment |
| Answer» D. Licensing, Franchising, or Direct Investment | |
| 37. |
A successful _______ is the most valuable resource a company has. |
| A. | Marketing Campaign |
| B. | CEO |
| C. | Product |
| D. | Brand |
| Answer» D. Brand | |
| 38. |
Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the: |
| A. | Polar effect |
| B. | Alteration effect |
| C. | Country-of-origin effect |
| D. | Transferation effect |
| Answer» C. Country-of-origin effect | |
| 39. |
The foundation of the Japaense distribution system is the: |
| A. | Middleman |
| B. | Upperman |
| C. | Small retailer |
| D. | Big retailer |
| Answer» C. Small retailer | |
| 40. |
Three questions are central to strategy. Which is not one of them? |
| A. | When do we compete? |
| B. | With whom do we need to develop key relationships? |
| C. | Where do we compete? |
| D. | How do we compete? |
| Answer» A. When do we compete? | |
| 41. |
There are complaints towards globalization. Which is not one of them? |
| A. | unhealthy dietary patterns |
| B. | legal rights |
| C. | unsustainable consumption |
| D. | loss of local Culture |
| Answer» B. legal rights | |
| 42. |
Web sales are characterized as having which of the following challenging aspects? |
| A. | Delivery of goods |
| B. | Discounts for volume purchase |
| C. | Consumer loyalty |
| D. | Payment |
| Answer» A. Delivery of goods | |
| 43. |
Which of the following external intermediaries does not take title to the goods that they process? |
| A. | Merchant intermediaries |
| B. | Export merchants |
| C. | Trading companies |
| D. | Agent intermediaries |
| Answer» D. Agent intermediaries | |
| 44. |
James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives? |
| A. | Export management company |
| B. | Import management company |
| C. | A jobber |
| D. | A robber |
| Answer» A. Export management company | |
| 45. |
As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets |
| A. | Domestic intermediaries |
| B. | International intermediaries |
| C. | Globally renowned |
| D. | EMC |
| Answer» A. Domestic intermediaries | |
| 46. |
Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer? |
| A. | Foreign-country broker |
| B. | Managing agent |
| C. | Dealer |
| D. | Foreign distributor |
| Answer» D. Foreign distributor | |
| 47. |
Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration? |
| A. | Coverage |
| B. | Control |
| C. | Character |
| D. | Continuity |
| Answer» A. Coverage | |
| 48. |
Which of the following C's must be considered with regard to ownership of the sales force and distribution system? |
| A. | Control |
| B. | Cost |
| C. | Continuity |
| D. | Coverage |
| Answer» A. Control | |
| 49. |
As a result of international trade and global interdependence, countries' inflation rates tend to: |
| A. | increase |
| B. | moderate |
| C. | be unpredictable |
| D. | be unstable |
| Answer» B. moderate | |
| 50. |
Because of trade (and imports), inflation: |
| A. | increases |
| B. | decreases |
| C. | moderates |
| D. | disappears |
| Answer» C. moderates | |
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