McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
| 51. |
The corporate governance structure of a company reflects the individual companies’: |
| A. | Cultural and economic system. |
| B. | Legal and business system. |
| C. | Social and regulatory system. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 52. |
The internal audit function is least effective when the department: |
| A. | Is non-independent. |
| B. | Is competent. |
| C. | Is objective. |
| D. | Exhibits integrity |
| Answer» A. Is non-independent. | |
| 53. |
Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and shareholder value. |
| A. | Shareholder theory. |
| B. | Agency theory. |
| C. | Stakeholder theory. |
| D. | Corporate governance theory. |
| Answer» A. Shareholder theory. | |
| 54. |
One of the objectives of the Sarbanes-Oxley Act was to: |
| A. | Increase the cost of compliance with federal regulations. |
| B. | Force foreign companies to delist from U.S. capital market exchanges. |
| C. | Improve the quality and transparency of financial reporting. |
| D. | Increase the compliance burden for small companies. |
| Answer» C. Improve the quality and transparency of financial reporting. | |
| 55. |
An organization’s appropriate tone at the top promoting ethical conduct is an example of: |
| A. | Ethics sensitivity. |
| B. | Ethics incentives. |
| C. | Ethical behavior. |
| D. | Consequentialist. |
| Answer» C. Ethical behavior. | |
| 56. |
An independent director is one who: |
| A. | Did not attend a school supported by the company. |
| B. | Does not have outside relationships with other directors. |
| C. | Does not have any other relationships with the company other than his or her directorship. |
| D. | All of the above. |
| Answer» C. Does not have any other relationships with the company other than his or her directorship. | |
| 57. |
The chairperson of the board of directors and CEO should be leaders with: |
| A. | Vision and problem solving skills. |
| B. | The ability to motivate. |
| C. | Business acumen. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 58. |
A board that is elected in a classified system is known as a: |
| A. | Diversified board |
| B. | Staggered board |
| C. | Rotating boa |
| D. | Declassified board |
| Answer» A. Diversified board | |
| 59. |
Customer Relationship Management is about |
| A. | Acquiring the right customer |
| B. | Instituting the best processes |
| C. | Motivating employees |
| D. | All of the above |
| Answer» D. All of the above | |
| 60. |
CRM technology can help in |
| A. | Designing direct marketing efforts |
| B. | Developing new pricing models |
| C. | Processing transactions faster |
| D. | All of the above |
| Answer» D. All of the above | |
| 61. |
A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others. |
| A. | Customer database |
| B. | Customer mailing list |
| C. | Business database |
| D. | None of the above |
| Answer» A. Customer database | |
| 62. |
_______uses sophisticated mathematical and statistical techniques such as neutral networking and cluster analysis. |
| A. | Data mining |
| B. | Data survey |
| C. | CRM |
| D. | None of the above |
| Answer» A. Data mining | |
| 63. |
The main drawback of CRM is |
| A. | Implementing CRM before creating a customer strategy |
| B. | Rolling out CRM before changing the organization to match |
| C. | Stalking, not wooing, customers |
| D. | All of the above |
| Answer» D. All of the above | |
| 64. |
The marketing messages committed to customers wishes is a part of |
| A. | Permission marketing |
| B. | Activity marketing |
| C. | Supplier marketing |
| D. | None of the above |
| Answer» A. Permission marketing | |
| 65. |
The method used to assess real cost of providing services to an individual customer is |
| A. | Cost based accounting |
| B. | Activity based accounting |
| C. | Turnover based accounting |
| D. | Price based accounting |
| Answer» B. Activity based accounting | |
| 66. |
_______is any occasion on which the brand or product is used by end customers. |
| A. | Customer touch point |
| B. | Retailers touch point |
| C. | Company touch point |
| D. | None of the above |
| Answer» A. Customer touch point | |
| 67. |
_________ is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants. |
| A. | Consumer behavior |
| B. | Product cycle |
| C. | Purchase behavior |
| D. | None of the above |
| Answer» A. Consumer behavior | |
| 68. |
A consumer buying behavior is influenced by |
| A. | Cultural and social factors |
| B. | Personal factors |
| C. | Both a and b |
| D. | None of the above. |
| Answer» C. Both a and b | |
| 69. |
________ exerts the broadest and deepest influence on buying behavior. |
| A. | Social factors |
| B. | International factors |
| C. | Personal factors |
| D. | Cultural factors |
| Answer» D. Cultural factors | |
| 70. |
________ is the fundamental determinant of a person’s wants and behavior. |
| A. | Culture |
| B. | Attitude |
| C. | Value |
| D. | None of the above |
| Answer» A. Culture | |
| 71. |
Socioeconomic system classifies urban households into _____ broad categories. |
| A. | 4 |
| B. | 8 |
| C. | 6 |
| D. | None of the above |
| Answer» B. 8 | |
| 72. |
For the rural areas, the socioeconomic system use _________ of the chief wage earner. |
| A. | Occupation and Type of home |
| B. | Education and occupation |
| C. | Education and type of home |
| D. | None of the above |
| Answer» A. Occupation and Type of home | |
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