McqMate
| 201. |
Supermarket is a kind of …….. |
| A. | wholesale |
| B. | distributor |
| C. | dealer |
| D. | retail store |
| Answer» D. retail store | |
| 202. |
Attracting potential employees is more difficult in case of ---------. |
| A. | internal recruitment. |
| B. | external of recruitment. |
| C. | both a & b |
| D. | none of these. |
| Answer» B. external of recruitment. | |
| 203. |
----- is the next step after recruiting the retail personnel. |
| A. | Supervision. |
| B. | Compensation. |
| C. | Training. |
| D. | Selection. |
| Answer» D. Selection. | |
| 204. |
------ test measure a persons capacity or potential capability to learn and perform a job. |
| A. | Aptitude test. |
| B. | Proficiency test. |
| C. | Interest test. |
| D. | Personality test. |
| Answer» A. Aptitude test. | |
| 205. |
A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices |
| A. | Dollar Store |
| B. | Discounted stores |
| C. | Chain store |
| D. | off price store |
| Answer» A. Dollar Store | |
| 206. |
------ component allow the retailer to offer the employees safety and security |
| A. | Fixed component |
| B. | Fringe benefit component |
| C. | Variable component |
| D. | All of the above. |
| Answer» B. Fringe benefit component | |
| 207. |
------- is the manner of providing a job environment that encourages employee's accomplishment. |
| A. | Compensation |
| B. | Supervision. |
| C. | Training |
| D. | None of the above. |
| Answer» B. Supervision. | |
| 208. |
Store security relates to ----. |
| A. | personal security |
| B. | merchandise security. |
| C. | both a & b. |
| D. | none of these. |
| Answer» C. both a & b. | |
| 209. |
Form of payment which a retailer may accept is ----. |
| A. | cash only. |
| B. | cash &credit cards . |
| C. | cash &debit cards. |
| D. | all of these |
| Answer» D. all of these | |
| 210. |
Many retailers have improved their operation productivity through -----. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both a & b. |
| D. | none of these. |
| Answer» A. computerization. | |
| 211. |
The computerized check out is used by -----. |
| A. | large retailers. |
| B. | small retailers. |
| C. | multi retailers |
| D. | all of these. |
| Answer» A. large retailers. | |
| 212. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» A. outsourcing. | |
| 213. |
------ helps the retailers to face the crisis situations. |
| A. | Risk management. |
| B. | Credit management. |
| C. | Financial management. |
| D. | All of these |
| Answer» A. Risk management. | |
| 214. |
------ is a key task for both large &small retailers. |
| A. | Risk management. |
| B. | Crisis management. |
| C. | Inventory management |
| D. | All of these. |
| Answer» D. All of these. | |
| 215. |
----- helps the retailers to complete the tasks within the short period of time. |
| A. | Computerization. |
| B. | Outsourcing. |
| C. | Both 1 & 2. |
| D. | None of these. |
| Answer» A. Computerization. | |
| 216. |
---------is a warning to potential thieves and muggers. |
| A. | Insurance. |
| B. | Security guards. |
| C. | Outsourcing. |
| D. | Credit management . |
| Answer» B. Security guards. | |
| 217. |
Insurance against--------is more important due to government rules. |
| A. | environmental risk. |
| B. | production risk. |
| C. | both 1 & 2 |
| D. | none of these |
| Answer» A. environmental risk. | |
| 218. |
The factor leading to the growth of retailing is ----. |
| A. | changing consumer trends |
| B. | technology. |
| C. | demographics. |
| D. | all the above. |
| Answer» D. all the above. | |
| 219. |
Consumer buying process in retailing involves ----. |
| A. | need recognition. |
| B. | search for information. |
| C. | evaluation of retailers. |
| D. | all the above. |
| Answer» D. all the above. | |
| 220. |
Atmosphere in retailing refers to ----. |
| A. | the weather outside a store. |
| B. | The ambience, music, color scent in a store. |
| C. | assortment of products in the store. |
| D. | display of items in a store. |
| Answer» B. The ambience, music, color scent in a store. | |
| 221. |
E-tailing refers to ----. |
| A. | sale of electronic items in a store. |
| B. | catalog shopping. |
| C. | music store. |
| D. | retailing shopping using the inter. |
| Answer» D. retailing shopping using the inter. | |
| 222. |
A multi channel retailer sells merchandise ----. |
| A. | over the telephone |
| B. | through personal selling and retail store only. |
| C. | over the internet . |
| D. | through more than one channel. |
| Answer» D. through more than one channel. | |
| 223. |
Retailing is a marketing function which ----. |
| A. | sells products to other business. |
| B. | sells products to a company that resells them. |
| C. | sells products to final consumers. |
| D. | sells products for ones own use |
| Answer» C. sells products to final consumers. | |
| 224. |
The wheel of retailing explains the emergence of new retailing forms by ----. |
| A. | retailers cycle through peaks of high cost price and troughs of low cost price. |
| B. | whole sellers see retailing opportunity, enter retailing, then turn to wholesaling again. |
| C. | new retailers emerge, grow, mature and decline. |
| D. | low margin, low price retailers enter to compete with retailers who are high margin and high price. |
| Answer» D. low margin, low price retailers enter to compete with retailers who are high margin and high price. | |
| 225. |
All of the following are possible types of service that a retailer can offer except ----. |
| A. | self service. |
| B. | self selection. |
| C. | limited service. |
| D. | all of the above. |
| Answer» C. limited service. | |
| 226. |
The correct statement about chain stores is ----. |
| A. | they offer economic of scale in buying. |
| B. | they can hire good managers. |
| C. | they integrate wholesaling and retailing function. |
| D. | they centralize function. |
| Answer» D. they centralize function. | |
| 227. |
Which of the following objectives is concerned with strategic marketing planning? |
| A. | Day to day performance and results. |
| B. | Over-all long term organizational growth. |
| C. | Identifying the strengths and weaknesses of marketing department |
| D. | None of the above. |
| Answer» B. Over-all long term organizational growth. | |
| 228. |
Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors? |
| A. | Superior skills. |
| B. | Superior resources. |
| C. | Superior controls. |
| D. | All of the above a, b and c. |
| Answer» D. All of the above a, b and c. | |
| 229. |
What are the elements that a mission statement of an organization should include? |
| A. | Sets guidelines for business operations |
| B. | Identifies the reasons for existence of a company and its responsibilities to the stakeholders |
| C. | Identifies the firms customers and their needs and marches them with products and services. |
| D. | All of the above 1, 2 and c. |
| Answer» D. All of the above 1, 2 and c. | |
| 230. |
The term which is used to identify the major areas of business of a diversified organization is. |
| A. | Business area. |
| B. | Business segment, group or diversion |
| C. | Business scope. |
| D. | Diversified business. |
| Answer» B. Business segment, group or diversion | |
| 231. |
Business composition is the term used while framing the following strategies. What are they? |
| A. | Corporate strategy. |
| B. | Marketing strategy. |
| C. | Business strategy. |
| D. | Both 1 and b. |
| Answer» D. Both 1 and b. | |
| 232. |
Which of the following is not the characteristics of a strategic business unit? |
| A. | It serves a homogenous set of markets with a limited number of related technologies |
| B. | It serves a unique set of products. |
| C. | It owns responsibility for its own profitability. |
| D. | None of the above. |
| Answer» D. None of the above. | |
| 233. |
According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position. |
| A. | Invest/growth |
| B. | Selective investment /maintain position. |
| C. | Harvest/divest |
| D. | None of the above. |
| Answer» A. Invest/growth | |
| 234. |
Which of the following will act as a corner stone in maintaining the competitiveness of company |
| A. | Market focus. |
| B. | Defining capabilities. |
| C. | Relationships and organizational change. |
| D. | None of the above. |
| Answer» A. Market focus. | |
| 235. |
Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment. |
| A. | Environmental analysis. |
| B. | Business analysis. |
| C. | SWOT analysis. |
| D. | None of the above. |
| Answer» C. SWOT analysis. | |
| 236. |
Which of the following is not included in the list of macro environmental variables. |
| A. | Prevailing economic conditions and political manifestors. |
| B. | Changes in legislation and emerging new technologies. |
| C. | Financial conditions and culture. |
| D. | None of the above. |
| Answer» D. None of the above. | |
| 237. |
What is the term used if management wants to audit the key management functions like sales force, advertising or pricing? |
| A. | Vertical audit |
| B. | Horizontal audit. |
| C. | External audit. |
| D. | None of the above. |
| Answer» A. Vertical audit | |
| 238. |
The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to. |
| A. | increase advertising of sale items. |
| B. | offer the lowest prices in town. |
| C. | always be well stocked with the basic items that customers would expect to find in your store. |
| D. | not sell any of the brand names the competition is selling. |
| Answer» C. always be well stocked with the basic items that customers would expect to find in your store. | |
| 239. |
The boomerang effect is a relatively new phenomenon that describes |
| A. | the recent trend for firms to seek bankrupts protection. |
| B. | the way styles from years ago come back as today's most popular styles. |
| C. | the recent trend of children returning to live with their parents after having already moved out. |
| D. | the recent trend of having most companies report losses for the current quarter . |
| Answer» C. the recent trend of children returning to live with their parents after having already moved out. | |
| 240. |
Discretionary income is. |
| A. | all personal income after taxes and retirement savings. |
| B. | all personal income after savings |
| C. | all personal income after taxes. |
| D. | personal income after taxes minus the money needed for necessities. |
| Answer» D. personal income after taxes minus the money needed for necessities. | |
| 241. |
The final stage of the consumer shopping/purchase model around which all other stages revolves is the. |
| A. | buy decision stage. |
| B. | active information gathering stage. |
| C. | purchase stage. |
| D. | post-purchase evaluation stage. |
| Answer» D. post-purchase evaluation stage. | |
| 242. |
What type of competitive structure are most retail firms involved in? |
| A. | horizontal competition. |
| B. | monopolistic competition. |
| C. | vertical competition. |
| D. | pure competition. |
| Answer» B. monopolistic competition. | |
| 243. |
Which of the following marketing functions is one the retailer could not perform? |
| A. | selling. |
| B. | sorting. |
| C. | location analysis. |
| D. | buying. |
| Answer» C. location analysis. | |
| 244. |
Facilitating institutions may best be described as specialists that. |
| A. | take title but not possession of the merchandise. |
| B. | take title to the merchandise in order to facilitate the transaction |
| C. | manage the channel so as to increase over-all efficiency marketing functions |
| D. | perform certain marketing functions, in which they have an expertise, for other channel members. |
| Answer» D. perform certain marketing functions, in which they have an expertise, for other channel members. | |
| 245. |
Which one of the following factors is not found on a six month merchandise budget? |
| A. | planned gross margin. |
| B. | current liabilities. |
| C. | planned sales percentage |
| D. | planned purchases at retail. |
| Answer» B. current liabilities. | |
| 246. |
The --- provides the retailer with a picture of the organization's profit and loss situation |
| A. | expense report. |
| B. | index of inventory valuation. |
| C. | statement of cash flow. |
| D. | income statement. |
| Answer» D. income statement. | |
| 247. |
What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make? |
| A. | independent. |
| B. | separate. |
| C. | interactive. |
| D. | competitive. |
| Answer» C. interactive. | |
| 248. |
If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy? |
| A. | two-price |
| B. | customary. |
| C. | flexible. |
| D. | leader. |
| Answer» C. flexible. | |
| 249. |
Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy? |
| A. | the retailers credit customers. |
| B. | the price level of the merchandise. |
| C. | merchandise inventory levels. |
| D. | the retailer's net worth. |
| Answer» D. the retailer's net worth. | |
| 250. |
The two objectives of institutional advertising include:. |
| A. | creating a positive store image and public service promotion |
| B. | publicity and sales promotions. |
| C. | advertising a sale and generating store |
| D. | none |
| Answer» A. creating a positive store image and public service promotion | |
| 251. |
Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase. |
| A. | awareness of its two locations |
| B. | sales among incoming freshmen. |
| C. | sales to 40 percent. |
| D. | All the above belong in the retailer's advertising objectives |
| Answer» D. All the above belong in the retailer's advertising objectives | |
| 252. |
Consumer premiums are considered to be a form of. |
| A. | joint-sponsored sales promotion. |
| B. | publicity that utilizes OPM. |
| C. | advertising. |
| D. | sole-sponsored sales promotion. |
| Answer» D. sole-sponsored sales promotion. | |
| 253. |
A transient customer is a consumer who visits a retailer. |
| A. | and finds the item desired in a matter of minutes |
| B. | only when his or her regular retailer is closed. |
| C. | that does not meet his or her customer service expectations. |
| D. | while on vacation |
| Answer» C. that does not meet his or her customer service expectations. | |
| 254. |
Merchandise availability is an example of a. |
| A. | cost of sales |
| B. | pretransaction service. |
| C. | operating cost. |
| D. | transaction service. |
| Answer» D. transaction service. | |
| 255. |
Which of the following is not a factor in determining the service level to offer |
| A. | income of target market. |
| B. | price image of the retailer. |
| C. | services offered by the competition |
| D. | firm's management structure |
| Answer» D. firm's management structure | |
| 256. |
Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job? |
| A. | feedback from supervisors. |
| B. | the number of complaints a salesperson should have to handle. |
| C. | the amount of variety involved |
| D. | the appropriate degree of autonomous. |
| Answer» B. the number of complaints a salesperson should have to handle. | |
| 257. |
Which of the following is not part of a visual communications program |
| A. | Store name and logo. |
| B. | institutional signage. |
| C. | lifestyles graphics. |
| D. | television advertising |
| Answer» D. television advertising | |
| 258. |
In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences. |
| A. | Complex buying behavior. |
| B. | Variety seeking behavior. |
| C. | Dissonance reducing behavior. |
| D. | Habitual buying behavior |
| Answer» D. Habitual buying behavior | |
| 259. |
A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called. |
| A. | Social learning. |
| B. | Sub-culture. |
| C. | Culture. |
| D. | Social development. |
| Answer» C. Culture. | |
| 260. |
Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior? |
| A. | Cultural factors. |
| B. | Psychological factors. |
| C. | Personal factors. |
| D. | Social factors |
| Answer» D. Social factors | |
| 261. |
Which of the following psychological factors drive a person to satisfy his need and wants. |
| A. | Motivation. |
| B. | Perception. |
| C. | Learning. |
| D. | Beliefs and attitudes. |
| Answer» A. Motivation. | |
| 262. |
Which of the following buying instruments does not found in consumer buying? |
| A. | Requests for quotations. |
| B. | Proposals. |
| C. | Purchase contracts. |
| D. | None of the above |
| Answer» D. None of the above | |
| 263. |
Which of the following factors influence the organizational buying decision process? |
| A. | Buyers objectives. |
| B. | Purchasing policies and resources |
| C. | Size and composition or buyers. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 264. |
Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage. |
| A. | Inspection. |
| B. | Description. |
| C. | Sampling. |
| D. | Negotiation. |
| Answer» A. Inspection. | |
| 265. |
When making 'purchasing decisions', the chief considerations involved in the organizational buying are. |
| A. | Product quality. |
| B. | Price. |
| C. | Service. |
| D. | All the above. |
| Answer» D. All the above. | |
| 266. |
Which of the following do not include while in the learning process of a market- oriented organization. |
| A. | Open-minded inquiry. |
| B. | Synergistic information distribution. |
| C. | Mutually informed interpretation and accessible memory. |
| D. | None of the above. |
| Answer» D. None of the above. | |
| 267. |
Management information system MIS supplies information, which include data from both internal and external sources is useful for . |
| A. | Order processing. |
| B. | Invoicing. |
| C. | customer analysis and product performance. |
| D. | all of the above. |
| Answer» D. all of the above. | |
| 268. |
Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in. |
| A. | Assessing the information needs. |
| B. | Developing the needed information. |
| C. | Distributing the information. |
| D. | All of the above |
| Answer» D. All of the above | |
| 269. |
Which level of organization uses management information systems data in its decision making? |
| A. | Lower level. |
| B. | Middle level. |
| C. | Top level. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 270. |
Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions. |
| A. | Sales decision support systems. |
| B. | Marketing decision support systems. |
| C. | Standardized information systems. |
| D. | None of the above |
| Answer» B. Marketing decision support systems. | |
| 271. |
Identify the correct sequence of the following marketing approaches in order of their existence. |
| A. | Product-variety marketing; Mass marketing and Target marketing. |
| B. | Target marketing; product, variety marketing and mass marketing. |
| C. | Mass marketing; Product-variety marketing. |
| D. | Mass marketing; Target marketing and product variety marketing |
| Answer» C. Mass marketing; Product-variety marketing. | |
| 272. |
If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called . |
| A. | Mass marketing. |
| B. | Target marketing. |
| C. | Individual marketing. |
| D. | Product-variety marketing. |
| Answer» D. Product-variety marketing. | |
| 273. |
What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes. |
| A. | Market targeting. |
| B. | Market positioning. |
| C. | Market segmentation |
| D. | Market coordination. |
| Answer» C. Market segmentation | |
| 274. |
Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes. |
| A. | Understanding consumer perceptions. |
| B. | Position products in the mind of consumer. |
| C. | Design appropriate marketing mix. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 275. |
Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs. |
| A. | Geographical segmentation. |
| B. | Demographic segmentation. |
| C. | Geo-demographic segmentation. |
| D. | Geographic segmentation. |
| Answer» A. Geographical segmentation. | |
| 276. |
'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of . |
| A. | Psycho graphic segmentation. |
| B. | Geo-demographic segmentation. |
| C. | Demographic segmentation. |
| D. | Geographic segmentation. |
| Answer» B. Geo-demographic segmentation. | |
| 277. |
Which of the demographic variables is not used by marketers for demographic segmentation? |
| A. | Family life cycle. |
| B. | Income and occupation. |
| C. | Gender. |
| D. | Poverty. |
| Answer» D. Poverty. | |
| 278. |
Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture. |
| A. | Multi-attribute segmentation. |
| B. | Inter-market segmentation. |
| C. | Demographic segmentation |
| D. | Psychographic segmentation. |
| Answer» D. Psychographic segmentation. | |
| 279. |
Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources? |
| A. | Market size. |
| B. | Growth rate. |
| C. | Structural attractiveness. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 280. |
If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called. |
| A. | Product specialization |
| B. | Market specialization. |
| C. | Selective specialization. |
| D. | Single-segment concentration. |
| Answer» A. Product specialization | |
| 281. |
A positioning strategy should include the following strategies except. |
| A. | Product strategy. |
| B. | Personnel strategy. |
| C. | Promotion strategy. |
| D. | Advertising and sales promotion strategy. |
| Answer» B. Personnel strategy. | |
| 282. |
Which of the following relationship strategies result into forming of a new organization. |
| A. | Strategic alliance. |
| B. | Prtnership. |
| C. | Joint venture. |
| D. | None of the above. |
| Answer» C. Joint venture. | |
| 283. |
Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system. |
| A. | Trading company. |
| B. | Network corporation |
| C. | International organization. |
| D. | Global corporation. |
| Answer» B. Network corporation | |
| 284. |
Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of. |
| A. | Franchise agreement. |
| B. | Vertical relationship. |
| C. | Technological licence agreement. |
| D. | Horizontal integrative relations. |
| Answer» C. Technological licence agreement. | |
| 285. |
In which of the following systems, management of the distribution channels will be undertaken by single organization. |
| A. | Vertical management systems. |
| B. | Vertical marketing systems. |
| C. | Conventional marketing systems. |
| D. | None of the above. |
| Answer» B. Vertical marketing systems. | |
| 286. |
The difference between the total value and the corrective cost of performing the value activities is . |
| A. | Contribution. |
| B. | Margin. |
| C. | Revenue . |
| D. | Performance. |
| Answer» B. Margin. | |
| 287. |
The number of product lines a company carries is called. |
| A. | Product mix. |
| B. | Product mix depth. |
| C. | Product mix width. |
| D. | Product mix length. |
| Answer» C. Product mix width. | |
| 288. |
The number of variants of a product offered by a company is called. |
| A. | Product mix length. |
| B. | Product mix depth. |
| C. | Product mix width. |
| D. | Product line length. |
| Answer» B. Product mix depth. | |
| 289. |
If a company increases product line length by increasing its products range it is called. |
| A. | Line increasing . |
| B. | Line stretching. |
| C. | Line filling. |
| D. | Range stretching. |
| Answer» B. Line stretching. | |
| 290. |
Companies that attack other firms including the market leader in an attempt to build market share are called. |
| A. | Market followers |
| B. | Market challengers. |
| C. | Market leaders. |
| D. | Market nichers. |
| Answer» B. Market challengers. | |
| 291. |
Companies that follow the market leader's strategy are called. |
| A. | Market nichers. |
| B. | Market leaders. |
| C. | Market followers. |
| D. | Market challengers. |
| Answer» C. Market followers. | |
| 292. |
Which one of the following is not an internal source of generating ideas for new product development |
| A. | Market research |
| B. | Directed research. |
| C. | Need-gap analysis. |
| D. | Top management. |
| Answer» A. Market research | |
| 293. |
The method which generate new product ideas by analyzing the customer needs, wants and ideas is known. |
| A. | Directed research. |
| B. | Customer need analysis. |
| C. | Need gap analysis. |
| D. | Market research. |
| Answer» C. Need gap analysis. | |
| 294. |
Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be. |
| A. | Ansoff matrix. |
| B. | Strategic environment matrix |
| C. | BCG matrix. |
| D. | None of the above. |
| Answer» C. BCG matrix. | |
| 295. |
The methods which are used for evaluating marketing performance are. |
| A. | Sales analysis and marketing cost analysis |
| B. | Sales analysis and cost analysis |
| C. | Market analysis and research analysis. |
| D. | Demand analysis and supply analysis. |
| Answer» A. Sales analysis and marketing cost analysis | |
| 296. |
The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called. |
| A. | Sub-culture. |
| B. | Social class. |
| C. | Culture. |
| D. | Reference groups. |
| Answer» C. Culture. | |
| 297. |
What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy |
| A. | Customer retention strategy. |
| B. | Customer bonding . |
| C. | Customer positioning. |
| D. | Customer acquisition. |
| Answer» B. Customer bonding . | |
| 298. |
In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product. |
| A. | Introduction. |
| B. | Growth. |
| C. | Maturity. |
| D. | Decline. |
| Answer» D. Decline. | |
| 299. |
The branding strategy which uses a different brand name for reach product is known as . |
| A. | Over all family branding. |
| B. | Line family branding. |
| C. | Individual branding. |
| D. | Brand extension. |
| Answer» C. Individual branding. | |
| 300. |
Eurekha Forbes is popular for its strategy of. |
| A. | Personal selling. |
| B. | Sales promotion. |
| C. | Advertisement. |
| D. | Direct marketing. |
| Answer» D. Direct marketing. | |
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