360+ Retail Management Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Master of Commerce (M.com) , Bachelor of Management Studies (BMS) , Bachelor of Business Administration in Marketing (BBA Marketing) .

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101.	Which of the following items is required to develop a better financial plan?
A.	identify your target market.
B.	consider employee lay-offs.
C.	prioritize your needs.
D.	research other companies.
Answer» C. prioritize your needs.

102.	Which of the following is an example of an external threat?
A.	decreased competition.
B.	new trade regulations.
C.	global sales potential.
D.	economies of scale.
Answer» B. new trade regulations.

103.	Which of the following is an example of an internal strength?
A.	obsolete resources.
B.	changing tax structure.
C.	proven management.
D.	increased competition
Answer» C. proven management.

104.	Which objective gives importance to productivity, technological leadership, employee relations, etc?
A.	long-term objective.
B.	short-term objective.
C.	medium term objective.
D.	annual objective.
Answer» A. long-term objective.

105.	What bridges the gap between strategy formulation and implementation?
A.	strategic planning.
B.	strategic management.
C.	decision-making.
D.	organizing.
Answer» A. strategic planning.

106.	What describes the market, product and technological area of a business?
A.	company\s vision.
B.	company\s mission.
C.	bumper-sticker strategy.
D.	strategic plan.
Answer» B. company\s mission.

107.	How can a firm optimize its environmental opportunities?
A.	by assessing its market share .
B.	by assessing the competitiveness in the industry.
C.	by assessing the effectiveness of its sales distribution.
D.	by assessing its competitors position in the market.
Answer» D. by assessing its competitors position in the market.

108.	Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment?
A.	analyzing the competitive forces.
B.	market research.
C.	market analysis.
D.	sales analysis.
Answer» A. analyzing the competitive forces.

109.	Which one of the following represents the best long-run opportunity in a firm's portfolio?
A.	cash cow.
B.	star.
C.	question mark.
D.	dog.
Answer» B. star.

110.	In which of the following pricing approaches is pricing based on consumer demand?
A.	functional approach.
B.	business approach.
C.	market approach.
D.	innovative approach.
Answer» C. market approach.

111.	A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances
A.	advisory policy.
B.	explicit policy.
C.	mandatory policy.
D.	implicit policy.
Answer» B. explicit policy.

112.	Agricultural market set up by stae government to procure agricultural produce directly from farmers
A.	haats
B.	mandis
C.	kirana
D.	public distribution system
Answer» B. mandis

113.	Consumer do their own picking, pay in cash and carry the merchandise away A.
A.	tomated vending
B.	super market
C.	the cash and carry
D.	direct response retail
Answer» C. the cash and carry

114.	What are the major determinants of employee motivation?
A.	reward and coercive power.
B.	new technologies.
C.	personal power and future growth prospects.
D.	information and connection power.
Answer» A. reward and coercive power.

115.	At what stage is the threat from competitors at its peak in an industry?
A.	growth stage.
B.	embryonic stage.
C.	mature stage.
D.	shakeout stage
Answer» A. growth stage.

116.	---- forms the basis for the allocation of corporate resources.
A.	financial evaluation.
B.	organizational growth.
C.	organizational structure.
D.	organizational culture.
Answer» C. organizational structure.

117.	---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers.
A.	a flexible management.
B.	a stable management.
C.	an active management
D.	none of the above.
Answer» B. a stable management.

118.	Identifying the customers is the ,............... step of retail business
A.	second
B.	third
C.	first
D.	last
Answer» A. second

119.	......Is very important for retail store
A.	product
B.	site
C.	transportation
D.	machine
Answer» B. site

120.	The best grocery store must be target ing.......
A.	high income group
B.	low income group
C.	all income group s
D.	medium income group
Answer» C. all income group s

121.	interior and ....is very important for retail store
A.	product
B.	site
C.	transportation
D.	hygiene
Answer» D. hygiene

122.	A proper layout of a store increases.........
A.	product
B.	efficiency
C.	transportation
D.	machine
Answer» B. efficiency

123.	Best service of a retail store create a
A.	image
B.	task
C.	workforce
D.	machine
Answer» A. image

124.	Maintaining standard of a Store can attract..........
A.	customers
B.	sellers
C.	mediators
D.	none of these
Answer» A. customers

125.	every store target different.......
A.	price
B.	segment
C.	promotion
D.	brand
Answer» B. segment

360+ Retail Management Solved MCQs

Which of the following items is required to develop a better financial plan?

Which of the following is an example of an external threat?

Which of the following is an example of an internal strength?

Which objective gives importance to productivity, technological leadership, employee relations, etc?

What bridges the gap between strategy formulation and implementation?

What describes the market, product and technological area of a business?

How can a firm optimize its environmental opportunities?

Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment?

Which one of the following represents the best long-run opportunity in a firm's portfolio?

In which of the following pricing approaches is pricing based on consumer demand?

A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances

Agricultural market set up by stae government to procure agricultural produce directly from farmers

Consumer do their own picking, pay in cash and carry the merchandise away A.

What are the major determinants of employee motivation?

At what stage is the threat from competitors at its peak in an industry?

---- forms the basis for the allocation of corporate resources.

---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers.

Identifying the customers is the ,............... step of retail business

......Is very important for retail store

The best grocery store must be target ing.......

interior and ....is very important for retail store

A proper layout of a store increases.........

Best service of a retail store create a

Maintaining standard of a Store can attract..........

every store target different.......

..... attractions for customers in a retail store

A retailer select a site such as,......

Purchasing products occasionally is,........ Factor

Income is .....,factor of segmentation

Segmentation reduces unecessary........ of the organization

Which element identifies the strategic factors that determine the future of a firm?

. In which of the following pricing approaches is pricing based on consumer demand?

. Consumer do their own picking, pay in cash and carry the merchandise away A.

At what stage is the threat from competitors at its peak in an industry?

The word “retail” has been derived from which word?

Who is the last link in the chain connecting the producer and customer ?

Internet marketing and telemarketing are the recent trends in ……….. business

MRP stands for.

Multiple shops are also known as –

Door to door selling is carried out by

There is no shop assistants in a

No middle men is involved in –

Shopping malls, super markets and hypermarkets come under which type of marketing?

Which of the following statement about retail marketing is true

A multi channel retailer sells merchandise

E-retailing refers to

What is the full form of VAT?

Mail order retailing is the same as:

All of the following are types of non store retailing, except

Person to person interaction between a retailer and a prospective customer is:

126.	..... attractions for customers in a retail store
A.	fixtures
B.	floor
C.	transportation
D.	salesforce
Answer» A. fixtures

127.	A retailer select a site such as,......
A.	he should get return on investment
B.	run business successfully
C.	maximum sale
D.	all the above
Answer» D. all the above

128.	Purchasing products occasionally is,........ Factor
A.	geography
B.	demography
C.	behavioural
D.	none of these
Answer» C. behavioural

129.	Income is .....,factor of segmentation
A.	geography
B.	demography
C.	behavioural
D.	none of these
Answer» B. demography

130.	Segmentation reduces unecessary........ of the organization
A.	expenses
B.	efforts
C.	production
D.	all the above
Answer» A. expenses

131.	Which element identifies the strategic factors that determine the future of a firm?
A.	evaluation and control.
B.	environmental scanning.
C.	strategy formulation.
D.	strategy implementation.
Answer» B. environmental scanning.

132.	. In which of the following pricing approaches is pricing based on consumer demand?
A.	functional approach.
B.	business approach.
C.	market approach.
D.	innovative approach.
Answer» C. market approach.

133.	. Consumer do their own picking, pay in cash and carry the merchandise away A.
A.	tomated vending
B.	super market
C.	the cash and carry
D.	direct response retail
Answer» C. the cash and carry

134.	At what stage is the threat from competitors at its peak in an industry?
A.	growth stage.
B.	embryonic stage.
C.	mature stage.
D.	shakeout stage
Answer» A. growth stage.

135.	The word “retail” has been derived from which word?
A.	Latine
B.	French
C.	Greek
D.	Persian
Answer» B. French