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201. |
Supermarket is a kind of …….. |
A. | wholesale |
B. | distributor |
C. | dealer |
D. | retail store |
Answer» D. retail store |
202. |
Attracting potential employees is more difficult in case of ---------. |
A. | internal recruitment. |
B. | external of recruitment. |
C. | both a & b |
D. | none of these. |
Answer» B. external of recruitment. |
203. |
----- is the next step after recruiting the retail personnel. |
A. | Supervision. |
B. | Compensation. |
C. | Training. |
D. | Selection. |
Answer» D. Selection. |
204. |
------ test measure a persons capacity or potential capability to learn and perform a job. |
A. | Aptitude test. |
B. | Proficiency test. |
C. | Interest test. |
D. | Personality test. |
Answer» A. Aptitude test. |
205. |
A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices |
A. | Dollar Store |
B. | Discounted stores |
C. | Chain store |
D. | off price store |
Answer» A. Dollar Store |
206. |
------ component allow the retailer to offer the employees safety and security |
A. | Fixed component |
B. | Fringe benefit component |
C. | Variable component |
D. | All of the above. |
Answer» B. Fringe benefit component |
207. |
------- is the manner of providing a job environment that encourages employee's accomplishment. |
A. | Compensation |
B. | Supervision. |
C. | Training |
D. | None of the above. |
Answer» B. Supervision. |
208. |
Store security relates to ----. |
A. | personal security |
B. | merchandise security. |
C. | both a & b. |
D. | none of these. |
Answer» C. both a & b. |
209. |
Form of payment which a retailer may accept is ----. |
A. | cash only. |
B. | cash &credit cards . |
C. | cash &debit cards. |
D. | all of these |
Answer» D. all of these |
210. |
Many retailers have improved their operation productivity through -----. |
A. | computerization. |
B. | outsourcing. |
C. | both a & b. |
D. | none of these. |
Answer» A. computerization. |
211. |
The computerized check out is used by -----. |
A. | large retailers. |
B. | small retailers. |
C. | multi retailers |
D. | all of these. |
Answer» A. large retailers. |
212. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
A. | outsourcing. |
B. | credit management |
C. | computerization. |
D. | none of these. |
Answer» A. outsourcing. |
213. |
------ helps the retailers to face the crisis situations. |
A. | Risk management. |
B. | Credit management. |
C. | Financial management. |
D. | All of these |
Answer» A. Risk management. |
214. |
------ is a key task for both large &small retailers. |
A. | Risk management. |
B. | Crisis management. |
C. | Inventory management |
D. | All of these. |
Answer» D. All of these. |
215. |
----- helps the retailers to complete the tasks within the short period of time. |
A. | Computerization. |
B. | Outsourcing. |
C. | Both 1 & 2. |
D. | None of these. |
Answer» A. Computerization. |
216. |
---------is a warning to potential thieves and muggers. |
A. | Insurance. |
B. | Security guards. |
C. | Outsourcing. |
D. | Credit management . |
Answer» B. Security guards. |
217. |
Insurance against--------is more important due to government rules. |
A. | environmental risk. |
B. | production risk. |
C. | both 1 & 2 |
D. | none of these |
Answer» A. environmental risk. |
218. |
The factor leading to the growth of retailing is ----. |
A. | changing consumer trends |
B. | technology. |
C. | demographics. |
D. | all the above. |
Answer» D. all the above. |
219. |
Consumer buying process in retailing involves ----. |
A. | need recognition. |
B. | search for information. |
C. | evaluation of retailers. |
D. | all the above. |
Answer» D. all the above. |
220. |
Atmosphere in retailing refers to ----. |
A. | the weather outside a store. |
B. | The ambience, music, color scent in a store. |
C. | assortment of products in the store. |
D. | display of items in a store. |
Answer» B. The ambience, music, color scent in a store. |
221. |
E-tailing refers to ----. |
A. | sale of electronic items in a store. |
B. | catalog shopping. |
C. | music store. |
D. | retailing shopping using the inter. |
Answer» D. retailing shopping using the inter. |
222. |
A multi channel retailer sells merchandise ----. |
A. | over the telephone |
B. | through personal selling and retail store only. |
C. | over the internet . |
D. | through more than one channel. |
Answer» D. through more than one channel. |
223. |
Retailing is a marketing function which ----. |
A. | sells products to other business. |
B. | sells products to a company that resells them. |
C. | sells products to final consumers. |
D. | sells products for ones own use |
Answer» C. sells products to final consumers. |
224. |
The wheel of retailing explains the emergence of new retailing forms by ----. |
A. | retailers cycle through peaks of high cost price and troughs of low cost price. |
B. | whole sellers see retailing opportunity, enter retailing, then turn to wholesaling again. |
C. | new retailers emerge, grow, mature and decline. |
D. | low margin, low price retailers enter to compete with retailers who are high margin and high price. |
Answer» D. low margin, low price retailers enter to compete with retailers who are high margin and high price. |
225. |
All of the following are possible types of service that a retailer can offer except ----. |
A. | self service. |
B. | self selection. |
C. | limited service. |
D. | all of the above. |
Answer» C. limited service. |
226. |
The correct statement about chain stores is ----. |
A. | they offer economic of scale in buying. |
B. | they can hire good managers. |
C. | they integrate wholesaling and retailing function. |
D. | they centralize function. |
Answer» D. they centralize function. |
227. |
Which of the following objectives is concerned with strategic marketing planning? |
A. | Day to day performance and results. |
B. | Over-all long term organizational growth. |
C. | Identifying the strengths and weaknesses of marketing department |
D. | None of the above. |
Answer» B. Over-all long term organizational growth. |
228. |
Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors? |
A. | Superior skills. |
B. | Superior resources. |
C. | Superior controls. |
D. | All of the above a, b and c. |
Answer» D. All of the above a, b and c. |
229. |
What are the elements that a mission statement of an organization should include? |
A. | Sets guidelines for business operations |
B. | Identifies the reasons for existence of a company and its responsibilities to the stakeholders |
C. | Identifies the firms customers and their needs and marches them with products and services. |
D. | All of the above 1, 2 and c. |
Answer» D. All of the above 1, 2 and c. |
230. |
The term which is used to identify the major areas of business of a diversified organization is. |
A. | Business area. |
B. | Business segment, group or diversion |
C. | Business scope. |
D. | Diversified business. |
Answer» B. Business segment, group or diversion |
231. |
Business composition is the term used while framing the following strategies. What are they? |
A. | Corporate strategy. |
B. | Marketing strategy. |
C. | Business strategy. |
D. | Both 1 and b. |
Answer» D. Both 1 and b. |
232. |
Which of the following is not the characteristics of a strategic business unit? |
A. | It serves a homogenous set of markets with a limited number of related technologies |
B. | It serves a unique set of products. |
C. | It owns responsibility for its own profitability. |
D. | None of the above. |
Answer» D. None of the above. |
233. |
According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position. |
A. | Invest/growth |
B. | Selective investment /maintain position. |
C. | Harvest/divest |
D. | None of the above. |
Answer» A. Invest/growth |
234. |
Which of the following will act as a corner stone in maintaining the competitiveness of company |
A. | Market focus. |
B. | Defining capabilities. |
C. | Relationships and organizational change. |
D. | None of the above. |
Answer» A. Market focus. |
235. |
Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment. |
A. | Environmental analysis. |
B. | Business analysis. |
C. | SWOT analysis. |
D. | None of the above. |
Answer» C. SWOT analysis. |
236. |
Which of the following is not included in the list of macro environmental variables. |
A. | Prevailing economic conditions and political manifestors. |
B. | Changes in legislation and emerging new technologies. |
C. | Financial conditions and culture. |
D. | None of the above. |
Answer» D. None of the above. |
237. |
What is the term used if management wants to audit the key management functions like sales force, advertising or pricing? |
A. | Vertical audit |
B. | Horizontal audit. |
C. | External audit. |
D. | None of the above. |
Answer» A. Vertical audit |
238. |
The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to. |
A. | increase advertising of sale items. |
B. | offer the lowest prices in town. |
C. | always be well stocked with the basic items that customers would expect to find in your store. |
D. | not sell any of the brand names the competition is selling. |
Answer» C. always be well stocked with the basic items that customers would expect to find in your store. |
239. |
The boomerang effect is a relatively new phenomenon that describes |
A. | the recent trend for firms to seek bankrupts protection. |
B. | the way styles from years ago come back as today's most popular styles. |
C. | the recent trend of children returning to live with their parents after having already moved out. |
D. | the recent trend of having most companies report losses for the current quarter . |
Answer» C. the recent trend of children returning to live with their parents after having already moved out. |
240. |
Discretionary income is. |
A. | all personal income after taxes and retirement savings. |
B. | all personal income after savings |
C. | all personal income after taxes. |
D. | personal income after taxes minus the money needed for necessities. |
Answer» D. personal income after taxes minus the money needed for necessities. |
241. |
The final stage of the consumer shopping/purchase model around which all other stages revolves is the. |
A. | buy decision stage. |
B. | active information gathering stage. |
C. | purchase stage. |
D. | post-purchase evaluation stage. |
Answer» D. post-purchase evaluation stage. |
242. |
What type of competitive structure are most retail firms involved in? |
A. | horizontal competition. |
B. | monopolistic competition. |
C. | vertical competition. |
D. | pure competition. |
Answer» B. monopolistic competition. |
243. |
Which of the following marketing functions is one the retailer could not perform? |
A. | selling. |
B. | sorting. |
C. | location analysis. |
D. | buying. |
Answer» C. location analysis. |
244. |
Facilitating institutions may best be described as specialists that. |
A. | take title but not possession of the merchandise. |
B. | take title to the merchandise in order to facilitate the transaction |
C. | manage the channel so as to increase over-all efficiency marketing functions |
D. | perform certain marketing functions, in which they have an expertise, for other channel members. |
Answer» D. perform certain marketing functions, in which they have an expertise, for other channel members. |
245. |
Which one of the following factors is not found on a six month merchandise budget? |
A. | planned gross margin. |
B. | current liabilities. |
C. | planned sales percentage |
D. | planned purchases at retail. |
Answer» B. current liabilities. |
246. |
The --- provides the retailer with a picture of the organization's profit and loss situation |
A. | expense report. |
B. | index of inventory valuation. |
C. | statement of cash flow. |
D. | income statement. |
Answer» D. income statement. |
247. |
What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make? |
A. | independent. |
B. | separate. |
C. | interactive. |
D. | competitive. |
Answer» C. interactive. |
248. |
If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy? |
A. | two-price |
B. | customary. |
C. | flexible. |
D. | leader. |
Answer» C. flexible. |
249. |
Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy? |
A. | the retailers credit customers. |
B. | the price level of the merchandise. |
C. | merchandise inventory levels. |
D. | the retailer's net worth. |
Answer» D. the retailer's net worth. |
250. |
The two objectives of institutional advertising include:. |
A. | creating a positive store image and public service promotion |
B. | publicity and sales promotions. |
C. | advertising a sale and generating store |
D. | none |
Answer» A. creating a positive store image and public service promotion |
251. |
Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase. |
A. | awareness of its two locations |
B. | sales among incoming freshmen. |
C. | sales to 40 percent. |
D. | All the above belong in the retailer's advertising objectives |
Answer» D. All the above belong in the retailer's advertising objectives |
252. |
Consumer premiums are considered to be a form of. |
A. | joint-sponsored sales promotion. |
B. | publicity that utilizes OPM. |
C. | advertising. |
D. | sole-sponsored sales promotion. |
Answer» D. sole-sponsored sales promotion. |
253. |
A transient customer is a consumer who visits a retailer. |
A. | and finds the item desired in a matter of minutes |
B. | only when his or her regular retailer is closed. |
C. | that does not meet his or her customer service expectations. |
D. | while on vacation |
Answer» C. that does not meet his or her customer service expectations. |
254. |
Merchandise availability is an example of a. |
A. | cost of sales |
B. | pretransaction service. |
C. | operating cost. |
D. | transaction service. |
Answer» D. transaction service. |
255. |
Which of the following is not a factor in determining the service level to offer |
A. | income of target market. |
B. | price image of the retailer. |
C. | services offered by the competition |
D. | firm's management structure |
Answer» D. firm's management structure |
256. |
Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job? |
A. | feedback from supervisors. |
B. | the number of complaints a salesperson should have to handle. |
C. | the amount of variety involved |
D. | the appropriate degree of autonomous. |
Answer» B. the number of complaints a salesperson should have to handle. |
257. |
Which of the following is not part of a visual communications program |
A. | Store name and logo. |
B. | institutional signage. |
C. | lifestyles graphics. |
D. | television advertising |
Answer» D. television advertising |
258. |
In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences. |
A. | Complex buying behavior. |
B. | Variety seeking behavior. |
C. | Dissonance reducing behavior. |
D. | Habitual buying behavior |
Answer» D. Habitual buying behavior |
259. |
A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called. |
A. | Social learning. |
B. | Sub-culture. |
C. | Culture. |
D. | Social development. |
Answer» C. Culture. |
260. |
Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior? |
A. | Cultural factors. |
B. | Psychological factors. |
C. | Personal factors. |
D. | Social factors |
Answer» D. Social factors |
261. |
Which of the following psychological factors drive a person to satisfy his need and wants. |
A. | Motivation. |
B. | Perception. |
C. | Learning. |
D. | Beliefs and attitudes. |
Answer» A. Motivation. |
262. |
Which of the following buying instruments does not found in consumer buying? |
A. | Requests for quotations. |
B. | Proposals. |
C. | Purchase contracts. |
D. | None of the above |
Answer» D. None of the above |
263. |
Which of the following factors influence the organizational buying decision process? |
A. | Buyers objectives. |
B. | Purchasing policies and resources |
C. | Size and composition or buyers. |
D. | All of the above. |
Answer» D. All of the above. |
264. |
Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage. |
A. | Inspection. |
B. | Description. |
C. | Sampling. |
D. | Negotiation. |
Answer» A. Inspection. |
265. |
When making 'purchasing decisions', the chief considerations involved in the organizational buying are. |
A. | Product quality. |
B. | Price. |
C. | Service. |
D. | All the above. |
Answer» D. All the above. |
266. |
Which of the following do not include while in the learning process of a market- oriented organization. |
A. | Open-minded inquiry. |
B. | Synergistic information distribution. |
C. | Mutually informed interpretation and accessible memory. |
D. | None of the above. |
Answer» D. None of the above. |
267. |
Management information system MIS supplies information, which include data from both internal and external sources is useful for . |
A. | Order processing. |
B. | Invoicing. |
C. | customer analysis and product performance. |
D. | all of the above. |
Answer» D. all of the above. |
268. |
Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in. |
A. | Assessing the information needs. |
B. | Developing the needed information. |
C. | Distributing the information. |
D. | All of the above |
Answer» D. All of the above |
269. |
Which level of organization uses management information systems data in its decision making? |
A. | Lower level. |
B. | Middle level. |
C. | Top level. |
D. | All of the above. |
Answer» D. All of the above. |
270. |
Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions. |
A. | Sales decision support systems. |
B. | Marketing decision support systems. |
C. | Standardized information systems. |
D. | None of the above |
Answer» B. Marketing decision support systems. |
271. |
Identify the correct sequence of the following marketing approaches in order of their existence. |
A. | Product-variety marketing; Mass marketing and Target marketing. |
B. | Target marketing; product, variety marketing and mass marketing. |
C. | Mass marketing; Product-variety marketing. |
D. | Mass marketing; Target marketing and product variety marketing |
Answer» C. Mass marketing; Product-variety marketing. |
272. |
If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called . |
A. | Mass marketing. |
B. | Target marketing. |
C. | Individual marketing. |
D. | Product-variety marketing. |
Answer» D. Product-variety marketing. |
273. |
What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes. |
A. | Market targeting. |
B. | Market positioning. |
C. | Market segmentation |
D. | Market coordination. |
Answer» C. Market segmentation |
274. |
Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes. |
A. | Understanding consumer perceptions. |
B. | Position products in the mind of consumer. |
C. | Design appropriate marketing mix. |
D. | All of the above. |
Answer» D. All of the above. |
275. |
Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs. |
A. | Geographical segmentation. |
B. | Demographic segmentation. |
C. | Geo-demographic segmentation. |
D. | Geographic segmentation. |
Answer» A. Geographical segmentation. |
276. |
'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of . |
A. | Psycho graphic segmentation. |
B. | Geo-demographic segmentation. |
C. | Demographic segmentation. |
D. | Geographic segmentation. |
Answer» B. Geo-demographic segmentation. |
277. |
Which of the demographic variables is not used by marketers for demographic segmentation? |
A. | Family life cycle. |
B. | Income and occupation. |
C. | Gender. |
D. | Poverty. |
Answer» D. Poverty. |
278. |
Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture. |
A. | Multi-attribute segmentation. |
B. | Inter-market segmentation. |
C. | Demographic segmentation |
D. | Psychographic segmentation. |
Answer» D. Psychographic segmentation. |
279. |
Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources? |
A. | Market size. |
B. | Growth rate. |
C. | Structural attractiveness. |
D. | All of the above. |
Answer» D. All of the above. |
280. |
If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called. |
A. | Product specialization |
B. | Market specialization. |
C. | Selective specialization. |
D. | Single-segment concentration. |
Answer» A. Product specialization |
281. |
A positioning strategy should include the following strategies except. |
A. | Product strategy. |
B. | Personnel strategy. |
C. | Promotion strategy. |
D. | Advertising and sales promotion strategy. |
Answer» B. Personnel strategy. |
282. |
Which of the following relationship strategies result into forming of a new organization. |
A. | Strategic alliance. |
B. | Prtnership. |
C. | Joint venture. |
D. | None of the above. |
Answer» C. Joint venture. |
283. |
Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system. |
A. | Trading company. |
B. | Network corporation |
C. | International organization. |
D. | Global corporation. |
Answer» B. Network corporation |
284. |
Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of. |
A. | Franchise agreement. |
B. | Vertical relationship. |
C. | Technological licence agreement. |
D. | Horizontal integrative relations. |
Answer» C. Technological licence agreement. |
285. |
In which of the following systems, management of the distribution channels will be undertaken by single organization. |
A. | Vertical management systems. |
B. | Vertical marketing systems. |
C. | Conventional marketing systems. |
D. | None of the above. |
Answer» B. Vertical marketing systems. |
286. |
The difference between the total value and the corrective cost of performing the value activities is . |
A. | Contribution. |
B. | Margin. |
C. | Revenue . |
D. | Performance. |
Answer» B. Margin. |
287. |
The number of product lines a company carries is called. |
A. | Product mix. |
B. | Product mix depth. |
C. | Product mix width. |
D. | Product mix length. |
Answer» C. Product mix width. |
288. |
The number of variants of a product offered by a company is called. |
A. | Product mix length. |
B. | Product mix depth. |
C. | Product mix width. |
D. | Product line length. |
Answer» B. Product mix depth. |
289. |
If a company increases product line length by increasing its products range it is called. |
A. | Line increasing . |
B. | Line stretching. |
C. | Line filling. |
D. | Range stretching. |
Answer» B. Line stretching. |
290. |
Companies that attack other firms including the market leader in an attempt to build market share are called. |
A. | Market followers |
B. | Market challengers. |
C. | Market leaders. |
D. | Market nichers. |
Answer» B. Market challengers. |
291. |
Companies that follow the market leader's strategy are called. |
A. | Market nichers. |
B. | Market leaders. |
C. | Market followers. |
D. | Market challengers. |
Answer» C. Market followers. |
292. |
Which one of the following is not an internal source of generating ideas for new product development |
A. | Market research |
B. | Directed research. |
C. | Need-gap analysis. |
D. | Top management. |
Answer» A. Market research |
293. |
The method which generate new product ideas by analyzing the customer needs, wants and ideas is known. |
A. | Directed research. |
B. | Customer need analysis. |
C. | Need gap analysis. |
D. | Market research. |
Answer» C. Need gap analysis. |
294. |
Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be. |
A. | Ansoff matrix. |
B. | Strategic environment matrix |
C. | BCG matrix. |
D. | None of the above. |
Answer» C. BCG matrix. |
295. |
The methods which are used for evaluating marketing performance are. |
A. | Sales analysis and marketing cost analysis |
B. | Sales analysis and cost analysis |
C. | Market analysis and research analysis. |
D. | Demand analysis and supply analysis. |
Answer» A. Sales analysis and marketing cost analysis |
296. |
The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called. |
A. | Sub-culture. |
B. | Social class. |
C. | Culture. |
D. | Reference groups. |
Answer» C. Culture. |
297. |
What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy |
A. | Customer retention strategy. |
B. | Customer bonding . |
C. | Customer positioning. |
D. | Customer acquisition. |
Answer» B. Customer bonding . |
298. |
In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product. |
A. | Introduction. |
B. | Growth. |
C. | Maturity. |
D. | Decline. |
Answer» D. Decline. |
299. |
The branding strategy which uses a different brand name for reach product is known as . |
A. | Over all family branding. |
B. | Line family branding. |
C. | Individual branding. |
D. | Brand extension. |
Answer» C. Individual branding. |
300. |
Eurekha Forbes is popular for its strategy of. |
A. | Personal selling. |
B. | Sales promotion. |
C. | Advertisement. |
D. | Direct marketing. |
Answer» D. Direct marketing. |
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