360+ Retail Management Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Master of Commerce (M.com) , Bachelor of Management Studies (BMS) , Bachelor of Business Administration in Marketing (BBA Marketing) .

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51.	Atmosphere in retailing refers to ----.
A.	the weather outside a store.
B.	the ambience, music, color scent in a store.
C.	assortment of products in the store.
D.	display of items in a store.
Answer» B. the ambience, music, color scent in a store.

52.	A multi channel retailer sells merchandise ----.
A.	over the telephone
B.	through personal selling and retail store only.
C.	over the internet .
D.	through more than one channel.
Answer» D. through more than one channel.

53.	Retailing is a marketing function which ----.
A.	sells products to other business.
B.	sells products to a company that resells them.
C.	sells products to final consumers.
D.	sells products for ones own use
Answer» C. sells products to final consumers.

54.	All of the following are possible types of service that a retailer can offer except ----.
A.	self service.
B.	self selection.
C.	limited service.
D.	all of the above.
Answer» C. limited service.

55.	The correct statement about chain stores is ----.
A.	they offer economic of scale in buying.
B.	they can hire good managers.
C.	they integrate wholesaling and retailing function.
D.	they centralize function.
Answer» D. they centralize function.

56.	The term which is used to identify the major areas of business of a diversified organization is.
A.	business area.
B.	business segment, group or diversion
C.	business scope.
D.	diversified business.
Answer» B. business segment, group or diversion

57.	Which of the following is not the characteristics of a strategic business unit?
A.	it serves a homogenous set of markets with a limited number of related technologies
B.	it serves a unique set of products.
C.	it owns responsibility for its own profitability.
D.	none of the above.
Answer» D. none of the above.

58.	According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position.
A.	invest/growth
B.	selective investment /maintain position.
C.	harvest/divest
D.	none of the above.
Answer» A. invest/growth

59.	Which of the following is not included in the list of macro environmental variables.
A.	prevailing economic conditions and political manifestors.
B.	changes in legislation and emerging new technologies.
C.	financial conditions and culture.
D.	none of the above.
Answer» D. none of the above.

60.	The final stage of the consumer shopping/purchase model around which all other stages revolves is the.
A.	buy decision stage.
B.	active information gathering stage.
C.	purchase stage.
D.	post-purchase evaluation stage.
Answer» D. post-purchase evaluation stage.

61.	What type of competitive structure are most retail firms involved in?
A.	horizontal competition.
B.	monopolistic competition.
C.	vertical competition.
D.	pure competition.
Answer» B. monopolistic competition.

62.	Which one of the following factors is not found on a six month merchandise budget?
A.	planned gross margin.
B.	current liabilities.
C.	planned sales percentage
D.	planned purchases at retail.
Answer» B. current liabilities.

63.	What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
A.	independent.
B.	separate.
C.	interactive.
D.	competitive.
Answer» C. interactive.

64.	If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy?
A.	two-price
B.	customary.
C.	flexible.
D.	leader.
Answer» C. flexible.

65.	Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
A.	awareness of its two locations
B.	sales among incoming freshmen.
C.	sales to 40 percent.
D.	all the above belong in the retailer\s advertising objectives
Answer» D. all the above belong in the retailer\s advertising objectives

66.	Consumer premiums are considered to be a form of.
A.	joint-sponsored sales promotion.
B.	publicity that utilizes opm.
C.	advertising.
D.	sole-sponsored sales promotion.
Answer» D. sole-sponsored sales promotion.

67.	Merchandise availability is an example of a.
A.	cost of sales
B.	pretransaction service.
C.	operating cost.
D.	transaction service.
Answer» D. transaction service.

68.	Which of the following is not part of a visual communications program
A.	store name and logo.
B.	institutional signage.
C.	lifestyles graphics.
D.	television advertising
Answer» D. television advertising

69.	In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.
A.	complex buying behavior.
B.	variety seeking behavior.
C.	dissonance reducing behavior.
D.	habitual buying behavior
Answer» D. habitual buying behavior

70.	Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior?
A.	cultural factors.
B.	psychological factors.
C.	personal factors.
D.	social factors
Answer» D. social factors

71.	Which of the following psychological factors drive a person to satisfy his need and wants.
A.	motivation.
B.	perception.
C.	learning.
D.	beliefs and attitudes.
Answer» A. motivation.

72.	Which of the following factors influence the organizational buying decision process?
A.	buyers objectives.
B.	purchasing policies and resources
C.	size and composition or buyers.
D.	all of the above.
Answer» D. all of the above.

73.	Which method of organizational buying is suitable for he second-hand (used.vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
A.	inspection.
B.	description.
C.	sampling.
D.	negotiation.
Answer» A. inspection.

74.	Which of the following do not include while in the learning process of a marketoriented organization.
A.	open-minded inquiry.
B.	synergistic information distribution.
C.	mutually informed interpretation and accessible memory.
D.	none of the above.
Answer» D. none of the above.

75.	Management information system (MIS. supplies information, which include data from both internal and external sources is useful for .
A.	order processing.
B.	invoicing.
C.	customer analysis and product performance.
D.	all of the above.
Answer» D. all of the above.

360+ Retail Management Solved MCQs

Atmosphere in retailing refers to ----.

A multi channel retailer sells merchandise ----.

Retailing is a marketing function which ----.

All of the following are possible types of service that a retailer can offer except ----.

The correct statement about chain stores is ----.

The term which is used to identify the major areas of business of a diversified organization is.

Which of the following is not the characteristics of a strategic business unit?

According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position.

Which of the following is not included in the list of macro environmental variables.

The final stage of the consumer shopping/purchase model around which all other stages revolves is the.

What type of competitive structure are most retail firms involved in?

Which one of the following factors is not found on a six month merchandise budget?

What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy?

Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.

Consumer premiums are considered to be a form of.

Merchandise availability is an example of a.

Which of the following is not part of a visual communications program

In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.

Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior?

Which of the following psychological factors drive a person to satisfy his need and wants.

Which of the following factors influence the organizational buying decision process?

Which method of organizational buying is suitable for he second-hand (used.vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.

Which of the following do not include while in the learning process of a marketoriented organization.

Management information system (MIS. supplies information, which include data from both internal and external sources is useful for .

Which level of organization uses management information systems data in its decision making?

Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.

If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .

Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.

Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.

Which of the demographic variables is not used by marketers for demographic segmentation?

Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.

If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.

Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.

Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of.

The difference between the total value and the corrective cost of performing the value activities is .

The number of product lines a company carries is called.

Companies that attack other firms including the market leader in an attempt to build market share are called.

Companies that follow the market leader's strategy are called.

The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.

Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be.

The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called.

What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy

The branding strategy which uses a different brand name for reach product is known as .

Which element of promotional mix is preferable if the marketer wants to get. immediate feedback?

What are the factors that contribute to the corporate identity?

Which of the following comes under the category of external public?

…..is the important benefit a marketer could get from a retailer through trade promotion?

Which one of the following is not an advantage of the personal selling?

An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .

What word best describes the relationship between a retailer's pricing decisions and
the merchandise, location, promotion, credit, services, image and legal decisions that
retailers must make?

Which method of organizational buying is suitable for he second-hand
(used.vehicles, buildings etc, that have unique characteristics, but vary depending on
their condition and usage.

Which system is useful in coordinating data systems, tools and techniques with
supporting software and hardware that enable managers to take appropriate marketing
decisions.

Which type of organization consists of a small workforce, relying on independent
suppliers who are located at several parts of the world with a sophisticated linked.
information system.

76.	Which level of organization uses management information systems data in its decision making?
A.	lower level.
B.	middle level.
C.	top level.
D.	all of the above.
Answer» D. all of the above.

77.	Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
A.	sales decision support systems.
B.	marketing decision support systems.
C.	standardized information systems.
D.	none of the above
Answer» B. marketing decision support systems.

78.	If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
A.	mass marketing.
B.	target marketing.
C.	individual marketing.
D.	product-variety marketing.
Answer» D. product-variety marketing.

79.	Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.
A.	understanding consumer perceptions.
B.	position products in the mind of consumer.
C.	design appropriate marketing mix.
D.	all of the above.
Answer» D. all of the above.

80.	Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
A.	geographical segmentation.
B.	demographic segmentation.
C.	geo-demographic segmentation.
D.	geographic segmentation.
Answer» A. geographical segmentation.

81.	Which of the demographic variables is not used by marketers for demographic segmentation?
A.	family life cycle.
B.	income and occupation.
C.	gender.
D.	poverty.
Answer» D. poverty.

82.	Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.
A.	multi-attribute segmentation.
B.	inter-market segmentation.
C.	demographic segmentation
D.	psychographic segmentation.
Answer» D. psychographic segmentation.

83.	If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
A.	product specialization
B.	market specialization.
C.	selective specialization.
D.	single-segment concentration.
Answer» A. product specialization

84.	Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
A.	trading company.
B.	network corporation
C.	international organization.
D.	global corporation.
Answer» B. network corporation

85.	Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of.
A.	franchise agreement.
B.	vertical relationship.
C.	technological licence agreement.
D.	horizontal integrative relations.
Answer» C. technological licence agreement.