360+ Retail Management Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Master of Commerce (M.com) , Bachelor of Management Studies (BMS) , Bachelor of Business Administration in Marketing (BBA Marketing) .

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251.	Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
A.	awareness of its two locations
B.	sales among incoming freshmen.
C.	sales to 40 percent.
D.	All the above belong in the retailer's advertising objectives
Answer» D. All the above belong in the retailer's advertising objectives

252.	Consumer premiums are considered to be a form of.
A.	joint-sponsored sales promotion.
B.	publicity that utilizes OPM.
C.	advertising.
D.	sole-sponsored sales promotion.
Answer» D. sole-sponsored sales promotion.

253.	A transient customer is a consumer who visits a retailer.
A.	and finds the item desired in a matter of minutes
B.	only when his or her regular retailer is closed.
C.	that does not meet his or her customer service expectations.
D.	while on vacation
Answer» C. that does not meet his or her customer service expectations.

254.	Merchandise availability is an example of a.
A.	cost of sales
B.	pretransaction service.
C.	operating cost.
D.	transaction service.
Answer» D. transaction service.

255.	Which of the following is not a factor in determining the service level to offer
A.	income of target market.
B.	price image of the retailer.
C.	services offered by the competition
D.	firm's management structure
Answer» D. firm's management structure

256.	Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
A.	feedback from supervisors.
B.	the number of complaints a salesperson should have to handle.
C.	the amount of variety involved
D.	the appropriate degree of autonomous.
Answer» B. the number of complaints a salesperson should have to handle.

257.	Which of the following is not part of a visual communications program
A.	Store name and logo.
B.	institutional signage.
C.	lifestyles graphics.
D.	television advertising
Answer» D. television advertising

258.	In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.
A.	Complex buying behavior.
B.	Variety seeking behavior.
C.	Dissonance reducing behavior.
D.	Habitual buying behavior
Answer» D. Habitual buying behavior

259.	A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.
A.	Social learning.
B.	Sub-culture.
C.	Culture.
D.	Social development.
Answer» C. Culture.

260.	Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior?
A.	Cultural factors.
B.	Psychological factors.
C.	Personal factors.
D.	Social factors
Answer» D. Social factors

261.	Which of the following psychological factors drive a person to satisfy his need and wants.
A.	Motivation.
B.	Perception.
C.	Learning.
D.	Beliefs and attitudes.
Answer» A. Motivation.

262.	Which of the following buying instruments does not found in consumer buying?
A.	Requests for quotations.
B.	Proposals.
C.	Purchase contracts.
D.	None of the above
Answer» D. None of the above

264.	Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
A.	Inspection.
B.	Description.
C.	Sampling.
D.	Negotiation.
Answer» A. Inspection.

265.	When making 'purchasing decisions', the chief considerations involved in the organizational buying are.
A.	Product quality.
B.	Price.
C.	Service.
D.	All the above.
Answer» D. All the above.

266.	Which of the following do not include while in the learning process of a market- oriented organization.
A.	Open-minded inquiry.
B.	Synergistic information distribution.
C.	Mutually informed interpretation and accessible memory.
D.	None of the above.
Answer» D. None of the above.

263.	Which of the following factors influence the organizational buying decision process?
A.	Buyers objectives.
B.	Purchasing policies and resources
C.	Size and composition or buyers.
D.	All of the above.
Answer» D. All of the above.

267.	Management information system MIS supplies information, which include data from both internal and external sources is useful for .
A.	Order processing.
B.	Invoicing.
C.	customer analysis and product performance.
D.	all of the above.
Answer» D. all of the above.

268.	Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
A.	Assessing the information needs.
B.	Developing the needed information.
C.	Distributing the information.
D.	All of the above
Answer» D. All of the above

269.	Which level of organization uses management information systems data in its decision making?
A.	Lower level.
B.	Middle level.
C.	Top level.
D.	All of the above.
Answer» D. All of the above.

270.	Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
A.	Sales decision support systems.
B.	Marketing decision support systems.
C.	Standardized information systems.
D.	None of the above
Answer» B. Marketing decision support systems.

271.	Identify the correct sequence of the following marketing approaches in order of their existence.
A.	Product-variety marketing; Mass marketing and Target marketing.
B.	Target marketing; product, variety marketing and mass marketing.
C.	Mass marketing; Product-variety marketing.
D.	Mass marketing; Target marketing and product variety marketing
Answer» C. Mass marketing; Product-variety marketing.

272.	If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
A.	Mass marketing.
B.	Target marketing.
C.	Individual marketing.
D.	Product-variety marketing.
Answer» D. Product-variety marketing.

273.	What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
A.	Market targeting.
B.	Market positioning.
C.	Market segmentation
D.	Market coordination.
Answer» C. Market segmentation

274.	Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.
A.	Understanding consumer perceptions.
B.	Position products in the mind of consumer.
C.	Design appropriate marketing mix.
D.	All of the above.
Answer» D. All of the above.

275.	Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
A.	Geographical segmentation.
B.	Demographic segmentation.
C.	Geo-demographic segmentation.
D.	Geographic segmentation.
Answer» A. Geographical segmentation.

360+ Retail Management Solved MCQs

Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.

Consumer premiums are considered to be a form of.

A transient customer is a consumer who visits a retailer.

Merchandise availability is an example of a.

Which of the following is not a factor in determining the service level to offer

Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?

Which of the following is not part of a visual communications program

In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.

A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.

Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior?

Which of the following psychological factors drive a person to satisfy his need and wants.

Which of the following buying instruments does not found in consumer buying?

Which of the following factors influence the organizational buying decision process?

Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.

When making 'purchasing decisions', the chief considerations involved in the organizational buying are.

Which of the following do not include while in the learning process of a market- oriented organization.

Management information system MIS supplies information, which include data from both internal and external sources is useful for .

Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.

Which level of organization uses management information systems data in its decision making?

Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.

Identify the correct sequence of the following marketing approaches in order of their existence.

If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .

What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.

Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.

Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.

'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .

Which of the demographic variables is not used by marketers for demographic segmentation?

Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.

Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?

If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.

A positioning strategy should include the following strategies except.

Which of the following relationship strategies result into forming of a new organization.

Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.

Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of.

In which of the following systems, management of the distribution channels will be undertaken by single organization.

The difference between the total value and the corrective cost of performing the value activities is .

The number of product lines a company carries is called.

The number of variants of a product offered by a company is called.

If a company increases product line length by increasing its products range it is called.

Companies that attack other firms including the market leader in an attempt to build market share are called.

Companies that follow the market leader's strategy are called.

Which one of the following is not an internal source of generating ideas for new product development

The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.

Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be.

The methods which are used for evaluating marketing performance are.

The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called.

What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy

In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.

The branding strategy which uses a different brand name for reach product is known as .

Eurekha Forbes is popular for its strategy of.

276.	'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
A.	Psycho graphic segmentation.
B.	Geo-demographic segmentation.
C.	Demographic segmentation.
D.	Geographic segmentation.
Answer» B. Geo-demographic segmentation.

277.	Which of the demographic variables is not used by marketers for demographic segmentation?
A.	Family life cycle.
B.	Income and occupation.
C.	Gender.
D.	Poverty.
Answer» D. Poverty.

278.	Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture.
A.	Multi-attribute segmentation.
B.	Inter-market segmentation.
C.	Demographic segmentation
D.	Psychographic segmentation.
Answer» D. Psychographic segmentation.

279.	Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?
A.	Market size.
B.	Growth rate.
C.	Structural attractiveness.
D.	All of the above.
Answer» D. All of the above.

280.	If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
A.	Product specialization
B.	Market specialization.
C.	Selective specialization.
D.	Single-segment concentration.
Answer» A. Product specialization

281.	A positioning strategy should include the following strategies except.
A.	Product strategy.
B.	Personnel strategy.
C.	Promotion strategy.
D.	Advertising and sales promotion strategy.
Answer» B. Personnel strategy.

282.	Which of the following relationship strategies result into forming of a new organization.
A.	Strategic alliance.
B.	Prtnership.
C.	Joint venture.
D.	None of the above.
Answer» C. Joint venture.

283.	Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
A.	Trading company.
B.	Network corporation
C.	International organization.
D.	Global corporation.
Answer» B. Network corporation

284.	Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of.
A.	Franchise agreement.
B.	Vertical relationship.
C.	Technological licence agreement.
D.	Horizontal integrative relations.
Answer» C. Technological licence agreement.

285.	In which of the following systems, management of the distribution channels will be undertaken by single organization.
A.	Vertical management systems.
B.	Vertical marketing systems.
C.	Conventional marketing systems.
D.	None of the above.
Answer» B. Vertical marketing systems.