_____ includes the configuration of benefits, value, cost and satisfaction

Related MCQs

• The benefits of marketing channels are………..
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• _____ includes that other company s offering similar products & services to the same customer at similar prices.
• Selection of most appropriate cost-effective medium in advertisement is
• The exchange value of a good service in terms of money is_________.
• Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
• The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
• The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.
• The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?
• If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?