The first step in developing an advertising program should be to:

Related MCQs

• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The combination of media used for advertising in a target market is
• Direct mail advertising sends messages through
• Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
• Keeping consumers thinking about the product is the objective for which type of advertising?
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers