Once a media campaign is completed

Related MCQs

• Media planning process for determining the most ______ of media for achieving a set of media objectives
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.
• Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.
• To face heavy competitive campaign, we should have
• __________ refers to the duration of an advertising message or campaign over a given period of time.