To face heavy competitive campaign, we should have

Related MCQs

• Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.
• Once a media campaign is completed
• __________ refers to the duration of an advertising message or campaign over a given period of time.
• A good media brief should ideally include
• There should be an attempt in the media objectives to balance the reach and
• Identify one reason media choices have become more difficult in recent years
• They have to see how strong a product is in a particular geographical region and
• ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred