When national advertisers buy airtime from local or regional television stations, it Is called as

Related MCQs

• Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• The ability of the media to adapt to changing and specific needs of advertisers is
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• NCCS divides the television owning household as:
• Which of the following is not strength of the television medium?
• What among the following is considered to be the key for television buying?
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
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• What is scheduling a syndicated program on a five day per week basis called?