Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.

Related MCQs

• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
• IMC, as presented in the text and in context with promotion, stands for:
• If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?